Honda terming its New 2013 Civic as “The Scent of Success”

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Recently I had reported about the Announcement of the new model of Honda Civic in Pakistan, now, the company has releases the official press release.

Below is the contents of the official press release of the launch of Honda Civic 2012-2013.

Honda Atlas Cars (Pakistan) launched the much anticipated new model Civic in press conference held in Lahore on 18th of September 2012.

Speaking at the occasion, Chairman Honda Atlas Cars (Pakistan) Ltd , Mr. Yusuf H. Shirazi reiterated his confidence in Pakistan and its economic potential. He underlined that at Honda Atlas quality is an attitude aimed at winning customer acceptance, trust and goodwill, gains being a long term objective. A direct contribution of 19 Billion (1.15% of the total tax collection) to government exchequer by the group in addition to indirect was mentioned. He drew attention towards the inconsistent government policies, pointing out import of used cars which not only fleeced the customers but also retards industrial development. He said that the used cars import fill pockets of a few opportunists against the long term investments made by the automobile industry. He emphasized that Honda is all about accepting challenges, but let the challenge be fair, even and contributive in nature.

Mr. Takeharu Aoki, The President and CEO of the company gave an overview of Honda and its attention to creating technology that is at the forefront of innovations. He spoke about the milestones attained and hardships faced by Honda Atlas Car. Pride of producing the 200,000th car in July this year, inconsistent government policies and the retarding effect used cars import causes were highlighted. Earlier the new model Civic was introduced by Mr. Ayaz Hafeez, GM Sales & Marketing. Enhanced aerodynamics, elegant simplicity of exterior design, and enriched ergonomically designed sophistication of the new interior where explained.

The new civic brings with it an armory of innovative features. Intelligent Multi Information Display (i-MID), Steering wheel with audio and cruise control functions, Automatic climate control air conditioning, ECON mode for fuel efficiency, immobilizer with alarm security system and a unique jackknife key with trunk opening function are salient.