Blog: MKT501 GDB

Scenario # 01: Henry Ford (American founder of the Ford Motor Company) introduced Model T automobile and tried his best to make it ideal so that its cost could be reduced and more people could afford it.



Solution 1:

Henry Ford is using "Production Concept" by reducing the cost and making the product easily affordable for consumers



Scenario # 02: Ariel is a detergent manufactured by Procter and Gamble. Ariel runs special fund raising campaigns for deprived classes of the world specifically the developing countries. It also contributes a part of its profits from every bag sold for charitable purpose.



Solution 2 :

Ariel is using "Societal Concept" by concentrating on the overall welfare of the society along with its profit.