Blog: Mkt630 GDB Solution

Identify some constraints in international marketing to a traditional muslim society? use an example.

Solution:

International marketing face some constraints in traditional Muslim society. The Muslim society use those things that are allow in his religion and traditions, so many products that are not allow in Islam but these product use in other society and religions. So international marketing not fully work in Muslin society, so international marketing need to follow the Muslim traditions. The first is Halal products use in Muslim society. Second bear or wine is not allowed in Muslim traditions and religion. Third international marketing not use any logo and symbols on their products which are against Muslims traditions. 

Example 

For example when Norway and Sweden issued cartons of Hazrat Muhammad (Peace Be Upon Him) Muslims boycott there cellular company telenor and telenor face many issues and decrease there sales.

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Another solution:

Constraints in international marketing in a traditional muslim society. The international marketing not fully adopt his strategy in a traditional muslim society because a traditional muslim society can not bear things those are against islam. In international marketing some products are against islam which a muslim society can not bear but those products are very popular in other religions societies. To get more attention and benefits international marketing should adopt the islamic rules and traditios.The first thing is product must be Halal. The second is that in international marketing cannot use the symbol against Islam in muslim society.

For example.

The marketing of wine is not allowed in muslim society because it is against Islam so the wine companies faces many problems in muslim societies and can not maintain thier business in muslim society. Like the problems of cartoons of The Holy prophet (saw) in Norway. The companies faces many problemsin marketing e.g Telenor and Daewoo express.

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Another Solution:

The International marketing faces some constraints in traditional Muslim society, because Muslims strongly believe in religion traditions and used those products which are permission By ALLAH and details in HOLY Quran and avoid those things which not allowed in Islam, The international marketing not fully work in Muslin societies, like alcohol, drugs are not allowed in Muslims religion,

For example the Nike Company which is made by sports garments the word NIKE irritating for the Muslims because resume meaning no Islamic kingdom on earth therefore many Muslims societies boycotts the NIKE products.