Here is my paper of mgt301:-
total marks were 60.
3 qstnz were of 3 marks and 4 were of 5 marks..
Subjective qstnz:-
1. Difference b/w brokers and agents? ( 3 marks )
2. Sales promotion obesctives ? ( 3 marks )
3. Types of wholesalers ? ( 3 marks )
4. Define: BCG approaha and its SBUs ? ( 5 ,arks )
5. Objectives of the Internet promotion? ( 5 marks )
6. Define major afctors in defining the adavertisement budget objectives ? ( 5 marks )
7. Explain various stages of consumer buying process? ( 5 marks )
0 comments
Post a Comment