Q.1 Identify and explain different ways to enter international market? (5 marks)
Q. what factor involve in setting international price? (5 marks)
Q. IMC (integrated marketing communication) is the need of hour: justify this statement (5 marks )
Q Sale promotion different fr0m advertising? (3 marks)
Q. Strategic planing process and how market play a role in company strategic plan? (3 marks)
Q. describe persona selling . (5 marks)
total Questions = 60
MCQ = 52,
3 marks Question = 3
5 marks Question = 5
Subjective Questions are as follows;
1) Explain societal marketing concept
2) List the principles of enlightened marketing
3) describe the factors for international pricing
4) describe the factors to be considered to select mode of transportation of products
5) describe the advantages and disadvantages of non-personal selling
6) how e-commerce benifits the buyer
7) describe advantages and disadvantages of public relations
Q. what factor involve in setting international price? (5 marks)
Q. IMC (integrated marketing communication) is the need of hour: justify this statement (5 marks )
Q Sale promotion different fr0m advertising? (3 marks)
Q. Strategic planing process and how market play a role in company strategic plan? (3 marks)
Q. describe persona selling . (5 marks)
total Questions = 60
MCQ = 52,
3 marks Question = 3
5 marks Question = 5
Subjective Questions are as follows;
1) Explain societal marketing concept
2) List the principles of enlightened marketing
3) describe the factors for international pricing
4) describe the factors to be considered to select mode of transportation of products
5) describe the advantages and disadvantages of non-personal selling
6) how e-commerce benifits the buyer
7) describe advantages and disadvantages of public relations
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