my today's paper.
52 mcq's , 75% from past papers.
Q: difference b/w online marketing & e-commerce?
Q: difference B/w shoddy and unsafe products?
Q: how companies set prices strategies ? keeping in mind that company price always a little bit more than the cost of production?
Q; difference b/w needs, wants and demands?
Q; difference b/w discount and off-price products?
28.o2.13
• Discuss the advantages and disadvantages of personal selling (5)
• A firm involved in manufacturing electronic circuits supplies it to firms manufacturing televisions and computers. The company has decided to adopt personal selling. What do you know about this concept? In your view, how will it benefit the firm? (5)
• In case of segmented pricing, special classes of customers within a target market are offered pricing that differs from the rest of the market. What are the different types of segmented pricing? (5)
• After doing MBA, you are planning to open a super store in your locality. Before opening a super store, you must have the answers of many critical questions that will define and devise your marketing strategy. In your opinion what should be those critical questions that could determine your success? (5)
• For what purpose public policy principles can be used? List down the key principles for public policy towards marketing. (5)
• What is meant by kiosk? Briefly discuss its purposes. (3)
• What is meant by competitive-parity method and why companies use this method? (3)
52 mcq's , 75% from past papers.
Q: difference b/w online marketing & e-commerce?
Q: difference B/w shoddy and unsafe products?
Q: how companies set prices strategies ? keeping in mind that company price always a little bit more than the cost of production?
Q; difference b/w needs, wants and demands?
Q; difference b/w discount and off-price products?
28.o2.13
• Discuss the advantages and disadvantages of personal selling (5)
• A firm involved in manufacturing electronic circuits supplies it to firms manufacturing televisions and computers. The company has decided to adopt personal selling. What do you know about this concept? In your view, how will it benefit the firm? (5)
• In case of segmented pricing, special classes of customers within a target market are offered pricing that differs from the rest of the market. What are the different types of segmented pricing? (5)
• After doing MBA, you are planning to open a super store in your locality. Before opening a super store, you must have the answers of many critical questions that will define and devise your marketing strategy. In your opinion what should be those critical questions that could determine your success? (5)
• For what purpose public policy principles can be used? List down the key principles for public policy towards marketing. (5)
• What is meant by kiosk? Briefly discuss its purposes. (3)
• What is meant by competitive-parity method and why companies use this method? (3)
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