Date: 28-02-2013 MGT 301 Final Term Paper Subjective
- Ø Difference between corporate vertical marketing system (VMS) and contractual marketing system VMS? (3)
- Ø What is intermediary? What is the role of intermediaries? (3)
- Ø What is the difference between Needs, wants and demands? (3)
- Ø What do you know about marketing research and describe the four steps in the marketing research process? (5)
- Ø Distinguish between transaction-Oriented marketing and relationship marketing? (5)
- Ø Briefly explain the objectives of cutting the price in the market by the competitors and if all the competitors behave alike then how you would analyze then? (5)
- Ø Electronic commerce means buying and selling of goods through electronic system such as internet. What are the basic forms of electronic commerce? Briefly explain those forms? (5)
- Ø What are the key marketing logistic functions that have a major impact on both customer satisfaction and company cost? (5)
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