Mkt501 Quiz No. 1

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Question # 1 of 15 ( Start time: 05:17:55 AM ) Total Marks: 1 
Which of the following BEST describes the definition of marketing mix? 
Select correct option: 

The way business distribute the products in the market 
The way product are arranged in the stores 
The way product is priced 
The way business elements are combined to meet the needs of customers 

Question # 2 of 15 ( Start time: 05:18:01 AM ) Total Marks: 1 
The consumer's estimate of the product's overall capacity to satisfy his or her needs is called: 
Select correct option: 

Product Cost
Product Value
Product need
Product Satisfaction

Question # 3 of 15 ( Start time: 05:18:06 AM ) Total Marks: 1 
Which of the following is an advantage that enables business to survive against its competition over a long period of time. 
Select correct option: 

Marketing advantage 
Sustainable competitive advantage 
Core competency 
Competitive advantage 

Question # 4 of 15 ( Start time: 05:18:21 AM ) Total Marks: 1 
Which of the following market dominance strategy involves less risk of competitive attacks? 
Select correct option: 

Challengers
Leaders
Followers
Nichers

Question # 5 of 15 ( Start time: 05:18:58 AM ) Total Marks: 1 
Which of the following is the period when sales fall off and profits drop? 
Select correct option: 

Introduction
Growth
Maturity
Decline

Question # 6 of 15 ( Start time: 05:19:06 AM ) Total Marks: 1 
Retailers are considered under which of the following environment? 
Select correct option: 

Broad 
Weak 
Task 
Competitive 

Question # 7 of 15 ( Start time: 05:19:12 AM ) Total Marks: 1 
A firm is producing standardized products and enjoying the economies of scale by producing more. The firm is following which of the following strategy? 
Select correct option: 

Differentiation strategy
Cost leadership strategy
Market dominance strategy
Market segmentation strategy

Question # 8 of 15 ( Start time: 05:19:26 AM ) Total Marks: 1 
Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others? 
Select correct option: 

Consumer markets 
Business markets 
Global markets 
Government markets 

Question # 9 of 15 ( Start time: 05:19:32 AM ) Total Marks: 1 
Pictures and specification of product are added in which of the following part of the marketing plan? 
Select correct option: 

Financial summary 
Executive summary 
Situation analysis
Appendix

Question # 10 of 15 ( Start time: 05:19:38 AM ) Total Marks: 1 
Which of the following emphasizes on profit margins rather than revenue? 
Select correct option: 

Market leader 
Market challenger 
Market nicher 
Market follower 

Question # 11 of 15 ( Start time: 05:19:55 AM ) Total Marks: 1 
Which of the following is TRUE about marketing concept? 
Select correct option: 

The customer is always right 
Business is about making money 
Sell, sell, and sell 
Keep prices low 

Question # 12 of 15 ( Start time: 05:20:01 AM ) Total Marks: 1 
A product is showing rapidly rising sales and profits are also high. Identify the product is at: 
Select correct option: 

Introduction stage
Growth stage
Maturity stage
Decline stage

Question # 13 of 15 ( Start time: 05:20:08 AM ) Total Marks: 1 
Which of the following is the period when sales become very low and profits drop? 
Select correct option: 

Introduction 
Growth 
Maturity 
Decline 

Question # 14 of 15 ( Start time: 05:20:15 AM ) Total Marks: 1 
Identify the strategy that deals with the rate of new product development. 
Select correct option: 

Vertical integration
Horizontal integration
Innovation strategy
Aggressiveness strategy 

Question # 15 of 15 ( Start time: 05:20:22 AM ) Total Marks: 1 
Which one of the following tend to market high end goods and services and are able to use a premium pricing strategy in a specific market segment. 
Select correct option: 

Followers 
Challengers 
Leaders 
Nichers


Question # 1 of 15 ( Start time: 05:24:49 AM ) Total Marks: 1 
Which of the following can be used to improve the customer's viewpoint about firm's products and services? 
Select correct option: 

Experiential innovation
Customer interface
Experiential world of customers
Building experiential platform

Question # 2 of 15 ( Start time: 05:24:56 AM ) Total Marks: 1 
Which of the following is the period when sales become very low and profits drop? 
Select correct option: 

Introduction 
Growth 
Maturity 
Decline 

Question # 3 of 15 ( Start time: 05:25:01 AM ) Total Marks: 1 
Pictures and specification of product are added in which of the following part of the marketing plan? 
Select correct option: 

Financial summary 
Executive summary 
Situation analysis
Appendix

Question # 4 of 15 ( Start time: 05:25:07 AM ) Total Marks: 1 
All of the following are the examples of unsought goods EXCEPT: 
Select correct option: 

Course books
Encyclopedia 
Funeral plots 
Insurance policy 

Question # 5 of 15 ( Start time: 05:25:14 AM ) Total Marks: 1 
Which of the following tells about the details of the plan? 
Select correct option: 

Title page 
Market analysis 
Marketing strategy 
Executive summary 

Question # 6 of 15 ( Start time: 05:25:20 AM ) Total Marks: 1 
When any customer does not fully likes the product or talks in favor of the product, it is known as: 
Select correct option: 

Bad – mouth 
Word of mouth 
Bad impression 
Unfavorable products 

Question # 7 of 15 ( Start time: 05:25:28 AM ) Total Marks: 1 
Tight cost control is associated with which of the following strategy? 
Select correct option: 

Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy

Question # 8 of 15 ( Start time: 05:25:34 AM ) Total Marks: 1 
Which of the following is an advantage that enables business to survive against its competition over a long period of time. 
Select correct option: 

Marketing advantage 
Sustainable competitive advantage 
Core competency 
Competitive advantage 

Question # 9 of 15 ( Start time: 05:25:42 AM ) Total Marks: 1 
The _____ is the central instrument for directing and coordinating the marketing effort. 
Select correct option: 

Business plan
Production plan
Market plan
Selling plan

Question # 10 of 15 ( Start time: 05:25:49 AM ) Total Marks: 1 
ABC Company has introduced a new beverage in the market. The company must inform customers about the availability and the benefits of the beverage. Identify the activitiy of marketing mix involved. 
Select correct option: 

Place 
Price 
Promotion 
Product 

Question # 11 of 15 ( Start time: 05:25:55 AM ) Total Marks: 1 
The loyalty marketing focuses on establishing long term relationship between: 
Select correct option: 

Company and retailer 
Retailer and customer 
Retailer and consumer 
Company and customer 

Question # 12 of 15 ( Start time: 05:26:00 AM ) Total Marks: 1 
All of the following are the examples of controllable factorsEXCEPT: 
Select correct option: 

Line of business 
Corporate culture 
Overall objectives of organizations 
Competition in the market 

Question # 13 of 15 ( Start time: 05:26:06 AM ) Total Marks: 1 
When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements, it is _____. 
Select correct option: 

Improving advertising
Changing promotion
Modifying the marketing mix
Increasing promotion budget

Question # 14 of 15 ( Start time: 05:26:21 AM ) Total Marks: 1 
Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____. 
Select correct option: 

Shifts in unemployment
Shifts in the economy
Shifts in consumer tastes and preferences 
Foreign imports

Question # 15 of 15 ( Start time: 05:26:27 AM ) Total Marks: 1 
Which of the following is usually the target of a market challenger? 
Select correct option: 

Market nicher
Market leader
Market follower
Market segment

Question # 1 of 15 ( Start time: 05:31:07 AM ) Total Marks: 1 
Market –oriented firms focus on: 
Select correct option: 

Retailers
Distributors
Customers
Wholesalers

Question # 2 of 15 ( Start time: 05:31:13 AM ) Total Marks: 1 
Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others? 
Select correct option: 

Consumer markets 
Business markets 
Global markets 
Government markets 

Question # 3 of 15 ( Start time: 05:31:20 AM ) Total Marks: 1 
Core competency guides a firm recombining its abilities in response to demands from the: 
Select correct option: 

Retailer 
Wholesaler 
Environment 
Supplier 

Question # 4 of 15 ( Start time: 05:31:27 AM ) Total Marks: 1 
Pictures and specification of product are added in which of the following part of the marketing plan? 
Select correct option: 

Financial summary 
Executive summary 
Situation analysis
Appendix

Question # 5 of 15 ( Start time: 05:31:33 AM ) Total Marks: 1 
Which of the following can be used to improve the customer's viewpoint about firm's products and services? 
Select correct option: 

Experiential innovation
Customer interface
Experiential world of customers
Building experiential platform

Question # 6 of 15 ( Start time: 05:31:39 AM ) Total Marks: 1 
Which of the following is NOT included in product decisions? 
Select correct option: 

Styling
Brand name
Warehousing
Packaging 

Question # 7 of 15 ( Start time: 05:31:45 AM ) Total Marks: 1 
Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports? 
Select correct option: 

Product 
Price 
Place 
Promotion 

Question # 8 of 15 ( Start time: 05:33:04 AM ) Total Marks: 1 
Which of the following is NOT a force in the macro environment? 
Select correct option: 

Cultural
Political
Economic
Supplier

Question # 9 of 15 ( Start time: 05:33:10 AM ) Total Marks: 1 
In which stage of the product life cycle does a product reach its peak sales? 
Select correct option: 

Introduction
Growth
Maturity
Decline 

Question # 10 of 15 ( Start time: 05:33:16 AM ) Total Marks: 1 
Additional cost is associated with which of the following strategy? 
Select correct option: 

Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy

Question # 11 of 15 ( Start time: 05:33:23 AM ) Total Marks: 1 
Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. 
Select correct option: 

Specialty
Convenience
Unsought 
Augmented

Question # 12 of 15 ( Start time: 05:33:30 AM ) Total Marks: 1 
Which of the following is TRUE about marketing concept? 
Select correct option: 

The customer is always right 
Business is about making money 
Sell, sell, and sell 
Keep prices low 

Question # 13 of 15 ( Start time: 05:33:36 AM ) Total Marks: 1 
Insurance service would BEST be described as which kind of a product? 
Select correct option: 

Convenience 
Unsought 
Specialty 
Durable

Question # 14 of 15 ( Start time: 05:33:45 AM ) Total Marks: 1 
Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products. 
Select correct option: 

Material and parts
Consumer products
Industrial products
Capital items

Question # 15 of 15 ( Start time: 05:33:52 AM ) Total Marks: 1 
Which of the following is NOT a purpose of a marketing plan? 
Select correct option: 

It specifies how resources are to be allocated
It co-ordinates marketing and production activities
It assigns responsibilities, tasks and timing
It assists in management control

Question # 1 of 15 ( Start time: 05:37:55 AM ) Total Marks: 1 
Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products. 
Select correct option: 

Material and parts
Consumer products
Industrial products
Capital items

Question # 2 of 15 ( Start time: 05:38:00 AM ) Total Marks: 1 
Which of the following is NOT included in product decisions? 
Select correct option: 

Styling
Brand name
Warehousing
Packaging 

Question # 3 of 15 ( Start time: 05:38:06 AM ) Total Marks: 1 
Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____. 
Select correct option: 

Shifts in unemployment
Shifts in the economy
Shifts in consumer tastes and preferences 
Foreign imports

Question # 4 of 15 ( Start time: 05:38:12 AM ) Total Marks: 1 
The marketing plan should open with a brief summary of the main goals and recommendations. This is called: 
Select correct option: 

Business analysis 
Situation analysis 
Executive summary 
Mission statement 

Question # 5 of 15 ( Start time: 05:38:28 AM ) Total Marks: 1 
Insurance service would BEST be described as which kind of a product? 
Select correct option: 

Convenience 
Unsought 
Specialty 
Durable

Question # 6 of 15 ( Start time: 05:38:34 AM ) Total Marks: 1 
The _____ is the central instrument for directing and coordinating the marketing effort. 
Select correct option: 

Business plan
Production plan
Market plan
Selling plan

Question # 7 of 15 ( Start time: 05:38:39 AM ) Total Marks: 1 
Which of the following firms emphasis on product's benefits to the customers rather than on product attributes. 
Select correct option: 

Product oriented
Market oriented
Sales oriented
Production oriented

Question # 8 of 15 ( Start time: 05:39:48 AM ) Total Marks: 1 
Which of the following is Not a component of a marketing plan? 
Select correct option: 

Marketing advantages 
Environmental analysis 
Executive summary 
Marketing implementation 

Question # 9 of 15 ( Start time: 05:40:04 AM ) Total Marks: 1 
Which of the following is NOT a type of vertical integration? 
Select correct option: 

Unbalanced vertical integration 
Balanced vertical integration 
Forward vertical integration 
Backward vertical integration 

Question # 10 of 15 ( Start time: 05:40:11 AM ) Total Marks: 1 
Which of the following is an advantage that enables business to survive against its competition over a long period of time. 
Select correct option: 

Marketing advantage 
Sustainable competitive advantage 
Core competency 
Competitive advantage 

Question # 11 of 15 ( Start time: 05:40:18 AM ) Total Marks: 1 
Identify the strategy that deals with the rate of new product development. 
Select correct option: 

Vertical integration
Horizontal integration
Innovation strategy
Aggressiveness strategy 

Question # 12 of 15 ( Start time: 05:40:24 AM ) Total Marks: 1 
Which of the following 4Ps of marketing mix involves decisions regarding brand images, sizes, warranties, returns, designs and features? 
Select correct option: 

Product 
Price 
Promotion 
Place 

Question # 13 of 15 ( Start time: 05:40:40 AM ) Total Marks: 1 
The consumer products and services with unique characteristics or brand identification for which a significant ***** of buyers is willing to make a special purchase effort are called: 
Select correct option: 

Industrial products
Specialty products
Unsought products
Shopping products

Question # 14 of 15 ( Start time: 05:40:47 AM ) Total Marks: 1 
Among the various elements, the brand name, belongs to which of the following? 
Select correct option: 

Core product 
Actual product 
Augmented product
Specialty product

Question # 15 of 15 ( Start time: 05:40:54 AM ) Total Marks: 1 
Which of the following BEST describes the definition of marketing mix? 
Select correct option: 

The way business distribute the products in the market 
The way product are arranged in the stores 
The way product is priced 
The way business elements are combined to meet the needs of customers

Question # 1 of 15 ( Start time: 05:44:11 AM ) Total Marks: 1 
Which of the following is also called an Export market? 
Select correct option: 

Consumer market 
Business market 
Global market 
Government market 

Question # 2 of 15 ( Start time: 05:44:17 AM ) Total Marks: 1 
Insurance service would BEST be described as which kind of a product? 
Select correct option: 

Convenience 
Unsought 
Specialty 
Durable

Question # 3 of 15 ( Start time: 05:44:22 AM ) Total Marks: 1 
Which of the following is a controllable factor for marketers? 
Select correct option: 

Competition 
Technology 
Corporate culture 
Economy 

Question # 4 of 15 ( Start time: 05:45:13 AM ) Total Marks: 1 
The consumer products and services with unique characteristics or brand identification for which a significant ***** of buyers is willing to make a special purchase effort are called: 
Select correct option: 

Industrial products
Specialty products
Unsought products
Shopping products

Question # 5 of 15 ( Start time: 05:45:20 AM ) Total Marks: 1 
Relationship marketing is also known as: 
Select correct option: 

Brand marketing
Value marketing
Loyalty marketing
Experiential marketing 

Question # 6 of 15 ( Start time: 05:45:26 AM ) Total Marks: 1 
Which of the following aggressive strategy is without direction? 
Select correct option: 

Reactor
Analyzer 
Defender 
Prospector 

Question # 7 of 15 ( Start time: 05:45:33 AM ) Total Marks: 1 
Which of the following represent the companies which prefer to follow rather than challenge? 
Select correct option: 

Market challenger 
Market follower 
Market nicher 
Market leader 

Question # 8 of 15 ( Start time: 05:45:42 AM ) Total Marks: 1 
The marketing plan should open with a brief summary of the main goals and recommendations. This is called: 
Select correct option: 

Business analysis 
Situation analysis 
Executive summary 
Mission statement 

Question # 9 of 15 ( Start time: 05:45:48 AM ) Total Marks: 1 
Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports? 
Select correct option: 

Product 
Price 
Place 
Promotion 

Question # 10 of 15 ( Start time: 05:45:56 AM ) Total Marks: 1 
Which of the following can be used to improve the customer's viewpoint about firm's products and services? 
Select correct option: 

Experiential innovation
Customer interface
Experiential world of customers
Building experiential platform

Question # 11 of 15 ( Start time: 05:46:02 AM ) Total Marks: 1 
The _____ is the central instrument for directing and coordinating the marketing effort. 
Select correct option: 

Business plan
Production plan
Market plan
Selling plan

Question # 12 of 15 ( Start time: 05:46:08 AM ) Total Marks: 1 
The loyalty marketing focuses on establishing long term relationship between: 
Select correct option: 

Company and retailer 
Retailer and customer 
Retailer and consumer 
Company and customer 

Question # 13 of 15 ( Start time: 05:46:13 AM ) Total Marks: 1 
Which of the following is usually the target of a market challenger? 
Select correct option: 

Market nicher
Market leader
Market follower
Market segment

Question # 14 of 15 ( Start time: 05:46:20 AM ) Total Marks: 1 
Pictures and specification of product are added in which of the following part of the marketing plan? 
Select correct option: 

Financial summary 
Executive summary 
Situation analysis
Appendix

Question # 15 of 15 ( Start time: 05:46:26 AM ) Total Marks: 1 
Tight cost control is associated with which of the following strategy? 
Select correct option: 

Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy

Question # 1 of 15 ( Start time: 04:55:23 AM ) Total Marks: 1 
Which of the following is included in task environment? 
Select correct option: 

Economy
Technology 
Media
Promotion

Question # 2 of 15 ( Start time: 04:56:56 AM ) Total Marks: 1 
Tight cost control is associated with which of the following strategy? 
Select correct option: 

Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy

Question # 3 of 15 ( Start time: 04:57:57 AM ) Total Marks: 1 
Which one of the following tend to market high end goods and services and are able to use a premium pricing strategy in a specific market segment. 
Select correct option: 

Followers 
Challengers 
Leaders 
Nichers 

Question # 4 of 15 ( Start time: 04:58:46 AM ) Total Marks: 1 
Financial summary of a marketing plan includes all EXCEPT: 
Select correct option: 

Pro-forma income statement 
Month-by-month agenda 
Breakeven analysis 
Assumptions

Question # 5 of 15 ( Start time: 04:59:40 AM ) Total Marks: 1 
The loyalty marketing focuses on establishing long term relationship between: 
Select correct option: 

Company and retailer 
Retailer and customer 
Retailer and consumer 
Company and customer 

Question # 6 of 15 ( Start time: 05:00:23 AM ) Total Marks: 1 
Which of the following are called value maximizers? 
Select correct option: 

Sellers 
Customers 
Marketers 
Manufacturers 

Question # 7 of 15 ( Start time: 05:01:20 AM ) Total Marks: 1 
Which of the following aggressive strategy is without direction? 
Select correct option: 

Reactor
Analyzer 
Defender 
Prospector 

Question # 8 of 15 ( Start time: 05:01:59 AM ) Total Marks: 1 
The _____ is the central instrument for directing and coordinating the marketing effort. 
Select correct option: 

Business plan
Production plan
Market plan
Selling plan

Question # 9 of 15 ( Start time: 05:02:31 AM ) Total Marks: 1 
Which of the following can be used to improve the customer's viewpoint about firm's products and services? 
Select correct option: 

Experiential innovation
Customer interface
Experiential world of customers
Building experiential platform

Question # 10 of 15 ( Start time: 05:03:56 AM ) Total Marks: 1 
Which of the following is NOT a part of financial summary? 
Select correct option: 

Financial requirements
Pro-forma income statement
Margin analysis
Break-even analysis

Question # 11 of 15 ( Start time: 05:04:51 AM ) Total Marks: 1 
Which of the following is Not a component of a marketing plan? 
Select correct option: 

Marketing advantages 
Environmental analysis 
Executive summary 
Marketing implementation 

Question # 12 of 15 ( Start time: 05:05:42 AM ) Total Marks: 1 
Which of the following market dominance strategy involves less risk of competitive attacks? 
Select correct option: 

Challengers
Leaders
Followers
Nichers

Question # 13 of 15 ( Start time: 05:06:45 AM ) Total Marks: 1 
Pictures and specification of product are added in which of the following part of the marketing plan? 
Select correct option: 

Financial summary 
Executive summary 
Situation analysis
Appendix

Question # 14 of 15 ( Start time: 05:07:00 AM ) Total Marks: 1 
Which of the following is NOT included in product decisions? 
Select correct option: 

Styling
Brand name
Warehousing
Packaging 

Question # 15 of 15 ( Start time: 05:07:51 AM ) Total Marks: 1 
Insurance service would BEST be described as which kind of a product? 
Select correct option: 

Convenience 
Unsought 
Specialty 
Durable

Question # 1 of 15 ( Start time: 05:49:51 AM ) Total Marks: 1 
The growth stage of a product life cycle is associated with: 
Select correct option: 

Rapidly rising sales 
Low sales 
Declining sales 
Low profit 

Question # 2 of 15 ( Start time: 05:49:57 AM ) Total Marks: 1 
Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer's complaint? 
Select correct option: 

Customer complaints database
Exit interviews
Web and telephone information hotlines
Business Analysis 

Question # 3 of 15 ( Start time: 05:50:39 AM ) Total Marks: 1 
Which of the following is the period when sales become very low and profits drop? 
Select correct option: 

Introduction 
Growth 
Maturity 
Decline 

Question # 4 of 15 ( Start time: 05:50:46 AM ) Total Marks: 1 
Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market? 
Select correct option: 

Marketing mix 
Promotion mix 
Offering mix 
Product mix 

Question # 5 of 15 ( Start time: 05:51:24 AM ) Total Marks: 1 
Which of the following is an advantage that enables business to survive against its competition over a long period of time. 
Select correct option: 

Marketing advantage 
Sustainable competitive advantage 
Core competency 
Competitive advantage 

Question # 6 of 15 ( Start time: 05:51:30 AM ) Total Marks: 1 
When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements, it is _____. 
Select correct option: 

Improving advertising
Changing promotion
Modifying the marketing mix
Increasing promotion budget

Question # 7 of 15 ( Start time: 05:51:37 AM ) Total Marks: 1 
The _____ is the central instrument for directing and coordinating the marketing effort. 
Select correct option: 

Business plan
Production plan
Market plan
Selling plan

Question # 8 of 15 ( Start time: 05:51:43 AM ) Total Marks: 1 
A product is showing rapidly rising sales and profits are also high. Identify the product is at: 
Select correct option: 

Introduction stage
Growth stage
Maturity stage
Decline stage

Question # 9 of 15 ( Start time: 05:51:50 AM ) Total Marks: 1 
Which of the following are called value maximizers? 
Select correct option: 

Sellers 
Customers 
Marketers 
Manufacturers 

Question # 10 of 15 ( Start time: 05:51:56 AM ) Total Marks: 1 
Relationship marketing is also known as: 
Select correct option: 

Brand marketing
Value marketing
Loyalty marketing
Experiential marketing 

Question # 11 of 15 ( Start time: 05:52:02 AM ) Total Marks: 1 
Which of the following is included in task environment? 
Select correct option: 

Economy
Technology 
Media
Promotion

Question # 12 of 15 ( Start time: 05:52:10 AM ) Total Marks: 1 
Retailers are considered under which of the following environment? 
Select correct option: 

Broad 
Weak 
Task 
Competitive 

Question # 13 of 15 ( Start time: 05:52:16 AM ) Total Marks: 1 
Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. 
Select correct option: 

Specialty
Convenience
Unsought 
Augmented

Question # 14 of 15 ( Start time: 05:52:22 AM ) Total Marks: 1 
Which of the following is NOT a force in the macro environment? 
Select correct option: 

Cultural
Political
Economic
Supplier

Question # 15 of 15 ( Start time: 05:52:28 AM ) Total Marks: 1 
Among the various elements, the brand name, belongs to which of the following? 
Select correct option: 

Core product 
Actual product 
Augmented product
Specialty product

Question # 1 of 15 ( Start time: 05:56:19 AM ) Total Marks: 1 
Which of the following is also called an Export market? 
Select correct option: 

Consumer market 
Business market 
Global market 
Government market 

Question # 2 of 15 ( Start time: 05:56:26 AM ) Total Marks: 1 
Tight cost control is associated with which of the following strategy? 
Select correct option: 

Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy

Question # 3 of 15 ( Start time: 05:56:31 AM ) Total Marks: 1 
Pictures and specification of product are added in which of the following part of the marketing plan? 
Select correct option: 

Financial summary 
Executive summary 
Situation analysis
Appendix

Question # 4 of 15 ( Start time: 05:56:37 AM ) Total Marks: 1 
Which of the following is Not a component of a marketing plan? 
Select correct option: 

Marketing advantages 
Environmental analysis 
Executive summary 
Marketing implementation 

Question # 5 of 15 ( Start time: 05:56:43 AM ) Total Marks: 1 
All of the following are the examples of controllable factorsEXCEPT: 
Select correct option: 

Line of business 
Corporate culture 
Overall objectives of organizations 
Competition in the market 

Question # 6 of 15 ( Start time: 05:56:50 AM ) Total Marks: 1 
Which of the following is usually the target of a market challenger? 
Select correct option: 

Market nicher
Market leader
Market follower
Market segment

Question # 7 of 15 ( Start time: 05:56:57 AM ) Total Marks: 1 
Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. 
Select correct option: 

Specialty
Convenience
Unsought 
Augmented

Question # 8 of 15 ( Start time: 05:57:04 AM ) Total Marks: 1 
In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis? 
Select correct option: 

Product
Pricing
Promotion
Distribution

Question # 9 of 15 ( Start time: 05:57:35 AM ) Total Marks: 1 
Insurance service would BEST be described as which kind of a product? 
Select correct option: 

Convenience 
Unsought 
Specialty 
Durable

Question # 10 of 15 ( Start time: 05:57:42 AM ) Total Marks: 1 
All of the following are the examples of unsought goods EXCEPT: 
Select correct option: 

Course books
Encyclopedia 
Funeral plots 
Insurance policy 

Question # 11 of 15 ( Start time: 05:57:48 AM ) Total Marks: 1 
Which of the following 4Ps of marketing mix involves decisions regarding brand images, sizes, warranties, returns, designs and features? 
Select correct option: 

Product 
Price 
Promotion 
Place 

Question # 12 of 15 ( Start time: 05:57:56 AM ) Total Marks: 1 
Among the various elements, the brand name, belongs to which of the following? 
Select correct option: 

Core product 
Actual product 
Augmented product
Specialty product

Question # 13 of 15 ( Start time: 05:58:03 AM ) Total Marks: 1 
The decisions regarding bundling of a product are related to: 
Select correct option: 

Product 
Price 
Distribution 
Promotion 

Question # 14 of 15 ( Start time: 05:58:10 AM ) Total Marks: 1 
In which stage of the product life cycle does a product reach its peak sales? 
Select correct option: 

Introduction
Growth
Maturity
Decline 

Question # 15 of 15 ( Start time: 05:58:16 AM ) Total Marks: 1 
A customer requirement about any product in which he/ she needs to avail core features in that product, is called: 
Select correct option: 

Real need 
Stated need 
Unstated need 
Delighted need

Question # 1 of 15 ( Start time: 06:03:24 AM ) Total Marks: 1 
Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market? 
Select correct option: 

Marketing mix 
Promotion mix 
Offering mix 
Product mix 

Question # 2 of 15 ( Start time: 06:03:38 AM ) Total Marks: 1 
In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis? 
Select correct option: 

Product
Pricing
Promotion
Distribution

Question # 3 of 15 ( Start time: 06:03:45 AM ) Total Marks: 1 
The loyalty marketing focuses on establishing long term relationship between: 
Select correct option: 

Company and retailer 
Retailer and customer 
Retailer and consumer 
Company and customer 

Question # 4 of 15 ( Start time: 06:03:50 AM ) Total Marks: 1 
When any customer does not fully likes the product or talks in favor of the product, it is known as: 
Select correct option: 

Bad – mouth 
Word of mouth 
Bad impression 
Unfavorable products 

Question # 5 of 15 ( Start time: 06:03:59 AM ) Total Marks: 1 
Which of the following represent the companies which prefer to follow rather than challenge? 
Select correct option: 

Market challenger 
Market follower 
Market nicher 
Market leader 

Question # 6 of 15 ( Start time: 06:04:06 AM ) Total Marks: 1 
Which of the following BEST describes the definition of marketing mix? 
Select correct option: 

The way business distribute the products in the market 
The way product are arranged in the stores 
The way product is priced 
The way business elements are combined to meet the needs of customers 

Question # 7 of 15 ( Start time: 06:04:12 AM ) Total Marks: 1 
Which of the following is TRUE about marketing concept? 
Select correct option: 

The customer is always right 
Business is about making money 
Sell, sell, and sell 
Keep prices low 

Question # 8 of 15 ( Start time: 06:04:18 AM ) Total Marks: 1 
Which of the following emphasizes on profit margins rather than revenue? 
Select correct option: 

Market leader 
Market challenger 
Market nicher 
Market follower 

Question # 9 of 15 ( Start time: 06:04:25 AM ) Total Marks: 1 
In the _____, the firm faces a trade-off between high market share and high current profit. 
Select correct option: 

Introduction stage
Growth stage
Maturity stage
Decline stage

Question # 10 of 15 ( Start time: 06:04:46 AM ) Total Marks: 1 
Decisions regarding covering area of a product are included in which of the following marketing strategy of a market plan? 
Select correct option: 

Distribution
Promotion
Pricing
Product


Question # 11 of 15 ( Start time: 06:06:00 AM ) Total Marks: 1 
Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the _____, which addresses the question, "What is the buyer really buying?" 
Select correct option: 

Augmented product
Actual product
Core benefit
Specialty product

Question # 12 of 15 ( Start time: 06:06:08 AM ) Total Marks: 1 
Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others? 
Select correct option: 

Consumer markets 
Business markets 
Global markets 
Government markets 

Question # 13 of 15 ( Start time: 06:06:14 AM ) Total Marks: 1 
Which of the following is a controllable factor for marketers? 
Select correct option: 

Competition 
Technology 
Corporate culture 
Economy 

Question # 14 of 15 ( Start time: 06:06:46 AM ) Total Marks: 1 
Which of the following is the task of selecting an overall company strategy for long-run survival and growth? 
Select correct option: 

Mid-term planning 
Short-term planning 
Annual market planning 
Strategic market planning 

Question # 15 of 15 ( Start time: 06:06:53 AM ) Total Marks: 1 
Which of the following is NOT a purpose of a marketing plan? 
Select correct option: 

It specifies how resources are to be allocated
It co-ordinates marketing and production activities
It assigns responsibilities, tasks and timing
It assists in management control

Question # 1 of 15 ( Start time: 06:15:05 AM ) Total Marks: 1 
Additional cost is associated with which of the following strategy? 
Select correct option: 

Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy

Question # 2 of 15 ( Start time: 06:15:11 AM ) Total Marks: 1 
The decisions regarding bundling of a product are related to: 
Select correct option: 

Product 
Price 
Distribution 
Promotion 

Question # 3 of 15 ( Start time: 06:15:19 AM ) Total Marks: 1 
Which of the following is the period when sales fall off and profits drop? 
Select correct option: 

Introduction 
Growth
Maturity
Decline

Question # 4 of 15 ( Start time: 06:15:25 AM ) Total Marks: 1 
Which of the following is usually the target of a market challenger? 
Select correct option: 

Market nicher
Market leader
Market follower
Market segment

Question # 5 of 15 ( Start time: 06:15:33 AM ) Total Marks: 1 
Insurance service would BEST be described as which kind of a product? 
Select correct option: 

Convenience 
Unsought 
Specialty 
Durable

Question # 6 of 15 ( Start time: 06:15:39 AM ) Total Marks: 1 
Decisions regarding covering area of a product are included in which of the following marketing strategy of a market plan? 
Select correct option: 

Distribution
Promotion
Pricing
Product

Question # 7 of 15 ( Start time: 06:15:49 AM ) Total Marks: 1 
The growth stage of a product life cycle is associated with: 
Select correct option: 

Rapidly rising sales 
Low sales 
Declining sales 
Low profit 

Question # 8 of 15 ( Start time: 06:15:56 AM ) Total Marks: 1 
Which of the following is NOT a part of financial summary? 
Select correct option: 

Financial requirements
Pro-forma income statement
Margin analysis
Break-even analysis

Question # 9 of 15 ( Start time: 06:16:11 AM ) Total Marks: 1 
A firm is producing standardized products and enjoying the economies of scale by producing more. The firm is following which of the following strategy? 
Select correct option: 

Differentiation strategy
Cost leadership strategy
Market dominance strategy
Market segmentation strategy

Question # 10 of 15 ( Start time: 06:16:30 AM ) Total Marks: 1 
Which of the following tells about the details of the plan? 
Select correct option: 

Title page 
Market analysis 
Marketing strategy 
Executive summary 

Question # 11 of 15 ( Start time: 06:16:37 AM ) Total Marks: 1 
Which of the following emphasizes on profit margins rather than revenue? 
Select correct option: 

Market leader 
Market challenger 
Market nicher 
Market follower 

Question # 12 of 15 ( Start time: 06:16:43 AM ) Total Marks: 1 
Which of the following is an example of ancillary service? 
Select correct option: 

warranty 
Promotion 
Labeling 
Packaging 

Question # 13 of 15 ( Start time: 06:16:49 AM ) Total Marks: 1 
While considering the place for a product which of the following is important for customer. 
Select correct option: 

Communication 
Convenience 
Cost 
Solution 

Question # 14 of 15 ( Start time: 06:16:59 AM ) Total Marks: 1 
In term of marketing mix, a television show like Tariq Aziz show is an example of: 
Select correct option: 

Product 
Price 
Place 
Promotion 

Question # 15 of 15 ( Start time: 06:17:08 AM ) Total Marks: 1 
Which of the following is NOT a force in the macro environment? 
Select correct option: 

Cultural
Political
Economic
Supplier

Question # 1 of 15 ( Start time: 06:00:22 PM ) Total Marks: 1
Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers?
Select correct option:
Introduction
Growth
Maturity
Decline

Question # 2 of 15 ( Start time: 06:00:52 PM ) Total Marks: 1
Which of the following is an example of ancillary service?
Select correct option:
warranty
Promotion
Labeling
Packaging


Quiz Start Time: 06:00 PM 
Time Left 88
sec(s) 
Question # 3 of 15 ( Start time: 06:01:25 PM ) Total Marks: 1
The consumer's estimate of the product's overall capacity to satisfy his or her needs is called:
Select correct option:
Product Cost
Product Value
Product need
Product Satisfaction






Quiz Start Time: 06:00 PM 
Time Left 86
sec(s) 
Question # 4 of 15 ( Start time: 06:02:52 PM ) Total Marks: 1
Market –oriented firms focus on:
Select correct option:
Retailers
Distributors
Customers
Wholesalers

Quiz Start Time: 06:00 PM 
Time Left 90
sec(s) 
Question # 5 of 15 ( Start time: 06:03:29 PM ) Total Marks: 1
Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the _____, which addresses the question, "What is the buyer really buying?"
Select correct option:
Augmented product
Actual product
Core benefit
Specialty product

Quiz Start Time: 06:00 PM 
Time Left 89
sec(s) 
Question # 6 of 15 ( Start time: 06:04:00 PM ) Total Marks: 1
In term of marketing mix, a television show like Tariq Aziz show is an example of:
Select correct option:
Product
Price
Place
Promotion

Quiz Start Time: 06:00 PM 
Time Left 90
sec(s) 
Question # 7 of 15 ( Start time: 06:04:28 PM ) Total Marks: 1
Which of the following market dominance strategy involves less risk of competitive attacks?
Select correct option:
Challengers
Leaders
Followers
Nichers


Quiz Start Time: 06:00 PM 
Time Left 89
sec(s) 
Question # 8 of 15 ( Start time: 06:04:51 PM ) Total Marks: 1
Which of the following is NOT included in product decisions?
Select correct option:
Styling
Brand name
Warehousing
Packaging

Quiz Start Time: 06:00 PM 
Time Left 90
sec(s) 
Question # 9 of 15 ( Start time: 06:05:29 PM ) Total Marks: 1
Which of the following is NOT a force in the macro environment?
Select correct option:
Cultural
Political
Economic
Supplier

Quiz Start Time: 06:00 PM 
Time Left 89
sec(s) 
Question # 10 of 15 ( Start time: 06:05:48 PM ) Total Marks: 1
Which of the following is usually the target of a market challenger?
Select correct option:
Market nicher
Market leader
Market follower
Market segment

Quiz Start Time: 06:00 PM 
Time Left 90
sec(s) 
Question # 11 of 15 ( Start time: 06:06:02 PM ) Total Marks: 1
Which of the following BEST describes the definition of marketing mix?
Select correct option:
The way business distribute the products in the market
The way product are arranged in the stores
The way product is priced
The way business elements are combined to meet the needs of customers

Quiz Start Time: 06:00 PM 
Time Left 90
sec(s) 
Question # 12 of 15 ( Start time: 06:06:19 PM ) Total Marks: 1
The marketing plan should open with a brief summary of the main goals and recommendations. This is called:
Select correct option:
Business analysis
Situation analysis
Executive summary
Mission statement

Quiz Start Time: 06:00 PM 
Time Left 89
sec(s) 
Question # 13 of 15 ( Start time: 06:06:54 PM ) Total Marks: 1
Which one of the following BEST describes the human need?
Select correct option:
Food
French-fries
Burger
Pizza

Quiz Start Time: 06:00 PM 
Time Left 89
sec(s) 
Question # 14 of 15 ( Start time: 06:07:05 PM ) Total Marks: 1
Identify which of the following is an aggressive strategy.
Select correct option:
Intensification
Diversification
Harvesting
Vertical integration


Quiz Start Time: 06:00 PM 
Time Left 90
sec(s) 
Question # 15 of 15 ( Start time: 06:07:41 PM ) Total Marks: 1
In the _____, the firm faces a trade-off between high market share and high current profit.
Select correct option:
Introduction stage
Growth stage
Maturity stage
Decline stage
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