MCM516 Quiz 1 Fall 2011 SOLVED

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Selective exposure is the one in which?
We talk much
We use the medium we want (CORRECT)
We do not watch TV
We do not use media

___________ is a legal document that once signed gives the television station or production company the right or permission to use the name, voice, and/or picture of the person signing the form.

Talent Release Form (CORRECT)
Affidavit
Talent contract Form
Talent Permission Form

In TV productions the director is also called Producer because he:
Designs a set
Handles the camera
Prepares the budget (CORRECT)
Writes the story

Research suppliers are the persons through whom the data is collected on certain topic. They may include vu solutions:
Employees of any organization
Students
Workers
All of the given options (CORRECT)

The person who records and frames the images in the video or film production process, usually with the guidance of a director is called:
Videotape operator
Camera operator (CORRECT)
Technical director
Production assistant

The script written in such a way that the performers can not misinterpret it is called:
Director-proof Script
Actor-proof Script (CORRECT)
Editor-proof Script
Performance-proof Script

As the Outdoor Broadcast van is used and the cameras are patched that is those are giving the output to panel directly, such kind of makeshift studio environment in outdoors is called vusolutions:
EEP
EAP
EFP (CORRECT)
ERP

A sit-com refers to:
Situational Comedy (CORRECT)
Kids drama
Soap serial
Tele-film

In television production research is mostly used in following areas vusolutions:
Documentary
Historical play
Current affairs
All of the given options (CORRECT)

What does OB stand for?
Outdoor Board
Outgoing Brand
Outdoor Broadcast (CORRECT)
Outdated Broadcast

According to whom, “Research is systematic, controlled, critical and empirical investigation”?
Dominick
Wilmer
Smith
Kerlinger (CORRECT)

Which of the following is the Arrangement of sequences?
Duration
Target audience
Format (CORRECT)
Theme

The rate of telecast of a program is known as its:
Format
Frequency (CORRECT)
Title
Genere

It is ------------------- that we use the medium we want.
Selective attention
Selective Perception
Selective exposure (CORRECT)
Selective retention

Which of the following is called the Central idea?
Title
Theme (CORRECT)
Type
Language
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