Mgt603 Current Spring 2011 Final Term VU Paper [July 2011] Virtual University of Pakistan

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Mgt603 Current Spring 2011 Final Term VU Paper [July 2011] Virtual University of Pakistan

Q: A value chain is a chain of activities define any three primary activities of the value chain identified by Michael porter?
Q: Define the contingency planning?
Q: what kind of strategies a firm used when it is in quadrant 1 and why?
Q: what is the marketing mix?
Q: define the activities of value chain frame work of Michael porter?
Q: what are the parameters to check the mission whether it is narrow or broad?
Q: What are the advantages of diversification?
Q: write down the level of Annual objectives
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