Blog: MKT501 Marketing Management Course Contents

• Benchmark of Marketing,
• Customer Experience Management,
• Marketing Orientation,
• Influence of Marketing Environment on marketing decisions,
• Marketing Decisions,
• Marketing Plan,
• Strategic Marketing Planning,
• Product,
• Product Life Cycle (PLC),
• New product Development (NPD),
• Consumer Adoption Process,
• Packaging and labeling,
• Brand Management,
• Price and pricing,
• Pricing Objectives,
• Penetration Pricing,
• Price Discrimination,
• Portfolio Management,
• Promotion,
• Advertising,
• Mind Share,
• Television commercials,
• Sales and Selling techniques,
• Negotiation,
• Sales force management,
• Publicity,
• Public Relation & Corporate Image,
• Distribution Channels,
• Supply chain management (SCM),
• Wholesaling, Retailing,
• Consumer Behavior,
• SWOT Analysis,
• Market Research