Blog: No Reason to Wear a Wrist-watch

Mobile phones are diminishing the need of wearing a wrist-watch for knowing the time.

“Many consumers have grown up with technology and are just as likely to associate the notion of checking the time with a mobile handset as with a watch.” Tamara Sender of Mintel, a research firm.

Reliance on Mobile Phones to Tell the time: The mobile phone is becoming the modern watch, replacing the bands that have wrapped wrists for generations. According to a survey, one in seven people say that they do not have any reason for wearing a watch, when their mobile phones can tell them the time. Although 86 per cent of people still own a watch, more than nine in 10 own a mobile, most of those surveyed by market researchers Mintel said they relied on their mobile, iPods, or PC, rather than a watch to tell the time. People aged 25 or younger are twice as likely as those in their 40s or 50s to have stopped wearing a watch, with 28 percent not having one.

Wrist-watch – A Fashion Accessory: Sales of watches are very poor over the last few years and watchmakers are struggling to convince shoppers that expensive timepieces are worth the money. Watch-buyers are now more likely to see them as fashion accessories rather than a time-telling devices. In February, a group of French watchmakers and jewelers sued a mobile-phone operator for airing a television commercial showing watches and a grandfather clock being trashed.”