Forty-two percent of users click on mobile ads they like. Of those, 49 percent go on to make a purchase, while 35 percent visit the advertiser s site, and 27 percent call the business in question. The results also claim that 82 percent of smartphone users "notice mobile ads." Nine out of 10 users have taken action based on the results of a smartphone search. Smartphone Web searches are weighted towards the user s locality: 95 percent of people look for local information on a smartphone.
Google claims that mobile advertising is going to become a booming area as more of us get the technology. Men make up 58 percent of handset buyers, for example, and 40 percent of those are young, between 25 and 34 years old.
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