Blog: Mgt603 GDB No. 2 solution

Alternative strategies that an enterprise could pursue can be categorized into thirteen actions. Many national and multinational companies are currently implementing many of these strategies to make their business profitable. Below are the four companies which are trying to implement four of these alternative strategies. You are required to point out ONLY the NAME of strategy of these companies.


Example:                                                                              Strategy
Ahmad Fabrics opening its own chain of retail 
fabric outlets.                                                              Forward integration



GloAim Technologies spend more than one million in 
launching its various new advertising campaigns in 
order to boost up its sales in the field of software 
industry.                                                                     Market Penetration





Sajid enterprises dealing with baby garments in 
Lahore and now introduced these baby garments 
in Islamabad and Karachi as well.                          Market Development





Unilever soap manufacturers developed a new 
mouth washing soap especially for child skin 
protection.                                                  Concentric Diversification