Mkt630 Current Spring 2011 Final Term VU Paper [July 2011] Virtual University of Pakistan
International Marketing – MKT 630 (Subjective)
MCQ's = 46 Subjective = 9
Consumers play an important role in buying process. Explain this role. Marks 3
Explain what is the positioning. Marks 3
A company wants to do business of export of knitwear to Canada. Being a marketing consultant you are asked to develop a marketing mix. So what information are required for marketing mix. Marks 3
How can we improve the positioning of the product? (Kuch isi kism ka question tha yad nai ha sehi tra se) Marks 5 or may be marks 3
Explain the importance of the last three stages of a new product development. Marks 5 or may be marks 3
A football manufacturing company of Sialkot makes a licensing agreement with foreign company. What kind of variables should its management keep in mind while doing this contract in order to secure its end? Marks 5
What is the difference between plat form markets and emerging markets with one example? Marks 5
Explain the difference of direct marketing and sales promotion in international marketing. Marks 5
What information is required for decision making in the development of marketing mix. Marks 5
MCQ's = 46 Subjective = 9
Consumers play an important role in buying process. Explain this role. Marks 3
Explain what is the positioning. Marks 3
A company wants to do business of export of knitwear to Canada. Being a marketing consultant you are asked to develop a marketing mix. So what information are required for marketing mix. Marks 3
How can we improve the positioning of the product? (Kuch isi kism ka question tha yad nai ha sehi tra se) Marks 5 or may be marks 3
Explain the importance of the last three stages of a new product development. Marks 5 or may be marks 3
A football manufacturing company of Sialkot makes a licensing agreement with foreign company. What kind of variables should its management keep in mind while doing this contract in order to secure its end? Marks 5
What is the difference between plat form markets and emerging markets with one example? Marks 5
Explain the difference of direct marketing and sales promotion in international marketing. Marks 5
What information is required for decision making in the development of marketing mix. Marks 5
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