Blog: Mgt301 GDB Solution

Semester "Fall 2010" 

"Principles of Marketing (MGT301)" 

This is to inform you that Graded Discussion Board (GDB) has been opened according to the following schedule.

Schedule 

Opening Date and Time: 19th January 2011 At 12:01 A.M. (Mid-Night) 

Closing Date and Time: 21st January 2011 At 11:59 P.M. (Mid-Night) 

Note: No extra or bonus/grace period is available for attempting GBD. 

Discussion Question: 

"Nokia starts campaign for their mobile phone and want intensive advertising for acquiring consumer demand. If you are the part of that campaign, then which type of promotion strategy you will suggest to NOKIA?"

...............

SOLUTION:

Push

A "Push" promotional strategy makes use of a company;s sales force and trade promotion activities to create consumer demand for a product.

The producer promotes the product to wholesalers, the wholesalers promote it to retailers and the retailers promote it to consumers.

A good example of "Push" selling is mobile phones, where the major handset manufacturers such as Nokia promote their products via retailers such as Carphone Warehouse. Personal selling and trade promotions are often the most effective promotional tools for companies such as Nokia, for example offering subsidies on the handsets to encourage retailers to sell higher volumes. 

A "Push" strategy tries to sell directly to the consumer, bypassing other distribution channels (e.g. selling insurance or holidays directly). With this type of strategy, consumer promotions and advertising are the most likely promotional tools.