According to Pakistan Telecommunication Authority, Pakistanis sent 151.6 billion messages in calendar year 2009.
Mobile Operaters Earn Revenue from SMS: PTA estimates that the average SMS bundle package of 700 text messages per month is approximately for Rs. 60 and calculates the revenue for SMS traffic to be approximately at Rs. 40.76 billion. During 2009, the short messaging services (SMS) traffic was exchanged at a rate of Rs. 0.27 per SMS which included the 20% of text messages that were exchanged on a flat rate of Rs. 1 per SMS. Ufone seems to be a winner due to its being the most sought after SMS packages or the fact that their youth-oriented packages are much more successful than others. Telenor is close behind Ufone which might be a reflection of the success of Djuice. The remaining three mobile operators are doing decent enough and are neck and neck. But their volumes are less than half of Ufone’s. However, Telenor’s subscribers send 16.65 million international text messages per month, which is followed by Ufone and Mobilink with 12.23 and 5.59 million international texts per month, respectively.
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