A Coke spokesman in india confirmed that the company was in talks with “several potential partners for the launch of this property” but declined to share any further details.
“At this point, we can only confirm that we plan to launch Coke Studio – one of our flagship music properties globally – in India, sometime this year,” he said.
“At this point, we can only confirm that we plan to launch Coke Studio – one of our flagship music properties globally – in India, sometime this year,” he said.
While india has oftentimes borrowed the formats of popular TV shows like “Kaun Banega Crorepati,” based on “Who Wants to Be a Millionaire,” and “indian Idol” from the west, it has never adapted a Pakistani television series to suit indian audiences.
Coke Studio has already aired three seasons in Pakistan and has featured the likes of “Sa Re Ga Ma” musical talent show winner and popular singer Amanat Ali; Sufi singer Abida Parveen; and Meesha Shafi, lead vocalist of fusion band “Overload”
Ali Zafar, the lead actor of Bollywood satire “Tere Bin Laden” and a singer, participated in the second season of the show.
source: WJS BLOGS
About Coke Studio:
Coke Studio embodies a musical fusion of exciting elements and diverse influences, ranging from traditional eastern, modern western and regionally inspired music. Bringing alive the magic of live recordings and performances, Coke Studio prides itself on providing a musical platform, which bridges barriers, celebrates diversity, encourages unity and instills a sense of Pakistani pride. Coke Studio is an inspired step by Coca-Cola for having created a platform where renowned as well as upcoming and less mainstream musicians from various genres can collaborate musically.
Now in its third year running, the venture itself has continued to evolve in its outlook and execution. Where Coke Studio One centered on the philosophy of peace and harmony and the appreciation of live music recording, Coke Studio Two was about the Pakistani identity and unity and celebrating individuality. In the third season, we come full circle but widen the same to encompass all identities as well as be circumspect and retrospect about our own journey — how dreams and goals are created and realized.
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