Mkt501 VU Final Term Current Paper (Feb 2011)

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Mkt501 VU Final Term Current Paper (Feb 2011) Marketing Management

SUBJECTIVE

Question. By how many way information is trasmitted to a large numbers of customers through mass media?

Question. while marketing a conjoint analysis Mr. Ali come across that it is not working well in assessing the customer acceptance to the new product. He is of the view taht there is a fault while running the whole process of conjoint analysis being the student of management science .............?

Question. What are the activity included in the nonseeling time of sale person?

Question. How vertical marketing system differ from horizental marketing system.

Question. Describe the common advantage and disadvantage of observational research.

Question. Describe teh scope and requiremetn for conduction the quantitive marketing research.

Question. Enlist the inbound and outbound operation. Which are performed in the process of supply chain management.