Blog: Mgt610 GDB No. 3 solution

QUESTION

Advertising has emerged as the main tool of promoting products/services and has got a profound affect on the society by changing life in both ways. Advertising is blamed for creating artificial demand in the society for products, thus promoting a never ending competition in the society.

How do you justify this statement? Elaborate your answer with some relative example. Last date 4 July 2011

Solution:

Advertising plays an economic role in the way it creates demand, which means people want or feel a need to buy and use a product. Demand creation, which means an external message, drives people to feel this need or want, is an economic force that drives progress and the search for better products. 

Demand creation becomes a question of ethics when social critic charge that the demand is artificial and the products really aren’t needed but that people’s wants are being manipulated unnecessarily.


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If a consumer is buying product through advertising or by effect of advertisement then that product must be satisfy consumer. There is no doubt advertising attracts all of us in number of ways, but there is also number of controversies associated with advertising.Advertising is a multi-billion dollar industry with one main goal: persuading people to buy products. This is an industry that’s spent an enormous amount of time and effort to figure out the best strategies for getting you to do exactly what they want. As a consumer,it’s in your best interests to understand the techniques used by advertisers to get you to buy their products.....(but elaborate it with example)