Blog: Samsung Universe RoadShow in Lahore & Karachi

Press Release: The aim of the show is to enhance the brand image by displaying the wide array of products being created by Samsung. Thus making consumers aware of its technological excellence and by strengthening its bond with them, through various fun activities as the participants win a bundle of Samsung prizes.

Samsung Electronics, a market leader and award-winning innovator in consumer electronics, semiconductors and telecommunications, is arranging a ‘Samsung Universe Road Show’ in Karachi and Lahore with the aim of enhancing its brand image and boosting product awareness amongst consumer electronic enthusiasts.

The Samsung Universe Road show will be held in Karachi at Park Towers, Clifton from the 8-10 July, 2011 and at Dolmen Mall, Tariq Road Karachi from 15-17 July, 2011, while in Lahore the show will be conducted at the Hyper Star from 22-24, July, 2011.

Consumers visiting the Samsung Universe Road Show will be able to gain first hand knowledge of the latest products from Samsung which will include the latest Samsung Smart TV’s, Digital Cameras, 3D LED monitors, laptops, printers along with numerous cutting-edge cellular-devices from Samsung. To demonstrate the internet readiness and capability of their products Samsung has joined hands with Wateen Telecom as their official connectivity partners for the Samsung Universe Road Show.

“We are always trying engage our valued customers and read their needs and preferences while introducing the most innovative products. This way the consumer can experience how these products can enhance their active and modern lifestyles,” said Hee Chang Yee, MD Samsung Electronics Pakistan. “The Samsung Universe Road Show is a colorful and exciting presentation of the comfort, convenience and entertainment being delivered by Samsung consumer electronics.”

“Wateen is proud to join hands with Samsung for enabling lifestyles of the Pakistani consumers,” Mr. Jibran Ali, CCO Wateen Telecom, stated on the occasion. “Samsung’s innovative products will provide a new online experience for the consumers in the comfort of their living rooms.”