Blog: MGT503 Finalterm Paper File 12

FOLLOWING are the long questions:
1)Difference between CORPORATE VMS and CONTRACTUAL VMS?
vms=vertical marketing system

2)what is the role of internet in marketing process?

3)HABROBIAN HERBAL PRODUCT company offers it products to the customers.If you are the mananger of the company what steps you will take to promote herbal products?

4)dawalnce comapny offers refrigerators and other appliances but it cuts refrigerator price down...now how waves company will competite its price and do more promotion of waves refrigerators?

5)What are the advantages that buyers gets from direct marketing?

6)personal selling is fruitfull then ads (print and media)?justify your answer with solid reasons?

go through these terms once ...coz almost many MCQ'S were based on these terms..
personal selling,
discounts and differtnt types of discount,
horizontal conflict,
segmentation,resellers,
publicity,advertisement,
market penetration,market skimming,
logistic,
idea screening,idea generation,
business analysis,
introduction stage,growth stage,maturity stage,decline stage,
test marketing.
BEST OF LUCK