Blog: MGT503 Finalterm Paper Solution File 10 Shared by Princess Attitude

solution of these current pprx questions...:)
Benefits of eCommerce for Sellers
The process of online shopping gives benefits not only for the customers but it also provides many advantages for the sellers too. Some of the benefits a seller can get from the e-Commerce are given below:

• The main and important benefit for the sellers is it reduces the overhead costs and costs related to employing staff.
• The sellers can also avoid cleaning, building maintenance and rental for the building.
• The e-commerce also gives the sellers a benefit of saving printing costs and allows customers to visit the website for product pictures and descriptions.
• With the use of the new technology the sellers can track the customers product preferences and also can know about the products in which customers are interested. It also improves the relationship with the customers.
• Another benefit for sellers is that the products displayed on their websites may prompt people to make in store purchases.
• It also decreases the costs associated with the advertising as the online shopping product display is done through images, links, attachments and information about the product.
• The sellers can reach the global markets with the use of e commerce because he can display his products on the world wide web which can be accessed by the customer belonging to any country easily.The business owners can provide customized products for each customer and personalization builds goodwill and trust in the sellers.
• The other major advantage of the e commerce is that the sellers can offer their products to the customer 24/7 increasing their reach.
• Payments can be received through online banking, credit/debit cards, or online payment portals
• § Market segmentation is a marketing concept which divides the complete market set up into smaller subsets comprising of consumers with a similar taste, demand and preference.
• § A market segment is a small unit within a large market comprising of like minded individuals.
• § One market segment is totally distinct from the other segment.
• § A market segment comprises of individuals who think on the same lines and have similar interests.
• § The individuals from the same segment respond in a similar way to the fluctuations in the market.