Semester “Spring 2011”
“Human Resource Development (HRM 627)”

This is to inform that Graded Discussion Board (GDB-2) will be opened according to the following schedule

Opening Date and Time:
30th June , 2011 At 12:01 A.M. (Mid-Night)

Closing Date and Time:
04th July , 2011 At 11:59 P.M. (Mid-Night)

Topic/Area for Discussion
“Minority discrimination”

Note: The discussion question will be from the area/topic mentioned above. So start learning about the topic now.

Read More

Following Ufone and Mobilink, now Telenor has announced to deduct 1.5% Admin Fee on all recharges (Scratch Card / EasyLoad) from July 2011.

All these new charges are in addition to 5 percent service charges on all reloads.

Messages that are being sent to Customers:

Ufone:

Dear Customer, To further exceed your expectations, a maintenance charge of 1.1% will be applicable on every recharge from 1st July 2011 along with government taxes. (June-24-2011)

Mobilink:

1% operational fee will be applicable on all recharge through jazz load (applicable from July 1st, 2011). (June-25-2011)

Telenor:

"Dear subscriber, from 4th July, an Admin Fee of 1.5% will be levied on usage for all prepaid connections (talkshawk & djuice)" (June-28-2011)

Warid and Zong might come up with their versions soon.

Here is the list of taxes / charges subscriber will have to pay after implementation:

• Withholding Tax: 10 %


• GST/FED: 19.5 %


• Service Charges: 5 %


• Operational / Maintenance / Admin Charges: 1% to 1.5%

It merits mentioning here that all these charges are in addition to 5 percent service charges on all reloads.

Read More

After the successful revision of International plus, two new packages relating to European and Far-Eastern destinations are being launched.

PTCL launches two new Packages European and Far-Eastern Destinations, Ptcl European Package and Ptcl Far East Package.

European Package:

• Package Charges: Rs. 300 per month


• Free Minutes: 250 Minutes per month


• Destinations (Fixed): Spain, France, Belgium, Germany, Greece, Italy, Netherlands and Norway

Far East Package:

• Package Charges: Rs. 300 per month


• Free Minutes: 250 Minutes per month


• Destinations (Fixed): South Korea and Malaysia


• Destinations (Fixed + Mobile): Hong Kong

PTCL International Plus:

• Package Charges: Rs. 499 per month


• Free Minutes: 500 Minutes per month


• Destinations (Fixed): UK and Australia


• Destinations (Fixed + Mobile): USA, Canada and China

Read More

Ufone, under its uth Package, is providing a huge platform to the Pakistani Youth to shine their hidden talents, bringing out the creative, artistic & designing capabilities with in them through a mega platform.

Prize Details:
First Prize: Rupee 100,000
Second Prize: Rs. 50,000
Third Prize: Two ufone Verve handsets

For more details visit: http://ufone.com/UthPoster.aspx

Read More

PTCL, now offers International Lowest Call Rates to sixteen destinations worlwide along with International Direct Dialling facility.

In addition, PTCL landline customers can call to rest of the International destinations at highly affordable rates.

The new pricing packages now give you choices to suit your talking habits. Besides the standard per minute charges, you now have many choices with flat calling rates for your local, nationwide and international calling for added convenience in your phone conversations.

PTCL customers can dial to 16 Int’l destinations @ PKR 2/Min.

These destinations include:
USA (Fixed, Mobile)
Canada (Fixed, Mobile)
UK (Fixed)
Hong Kong (Fixed, Mobile)
China (Fixed, Mobile)
Germany (Fixed)
Australia (Fixed)
Italy (fixed)
Malaysia (Fixed)
France (Fixed)
Spain (Fixed)
Norway (Fixed)
Netherlands (Fixed)
Greece (Fixed)
Belgium (Fixed)
South Korea (Fixed).

The offered tariff is one of the lowest in Pakistan Int’l calls to rest of the world at highly affordable rates.

Benefit of dialing through most reliable LDI network in Pakistan
The PTCL phone line now gives you convenient features and options like Caller-ID, Call Forwarding, Call Waiting, Conference Calling, Call Barring and Do not Disturb to name a few. Now you can buy your own phone and enable features similar to cellular services on your landline too.

The new pricing packages now give you choices to suit your talking habits. Besides the standard per minute charges, you now have many choices with flat calling rates for your local, nationwide and international calling for added convenience in your phone conversations

The PTCL phone line now gives you convenient features and options like Caller-ID, Call Forwarding, Call Waiting, Conference Calling, Call Barring and Do not Disturb to name a few. Now you can buy your own phone and enable features similar to cellular services on your landline too.

Read More

Last Date: 29 June 2011


Click the below link for solution:
VUsolutions Mth401 Assignment Solution

Read More

Semester “Spring 2011”
“Marketing Management (MKT501)” This is to inform that next Graded Discussion Board (GDB) will be opened according to the following schedule
Schedule
Opening Date and Time	Jun 23, 2011 At 12:01 A.M. (Mid-Night)
Closing Date and Time	Jun 27, 2011 At 11:59 P.M. (Mid-Night)
Topic/Area for Discussion
“Promotion Mix”

It was published in The Daily News that a Brigadier was using security alarm product of XYZ Company for personal car. Once he visited a market for shopping and parked his car out side the shopping mall. During the shopping the security alarm echo alerted his mind that there was a problem with his vehicle. Before, the Brigadier turned back, the traffic policy warden was inquiring the event from the market visitors. People were reporting there was a suspicious person who was trying to unlock the car but due to efficient security system he could not and vanished. Brigadier recorded his message that if he had not used the specific security system of particular company, he would have lost his car.

Discuss with logical reasons which type of promotion mix tool is presented in above scenario?

SOLUTION:

Public RelationsCompanies cannot survive in isolation they need to have a constant interaction with customers, employees and different stakeholders. This servicing of relation is done by the public relation office. The major function of the public relation office is to handle press releases, support product publicity, create and maintain the corporate image, handle matters with lawmakers, guide management with respect to public issues.

Companies are looking at ways to converge with functions of marketing and public relation in marketing public relation. The direct responsibility of marketing public relation (MPR) is to support corporate and product branding activities.

MPR is an efficient tool in building awareness by generating stories in media. Once the story is in circulation MPR can establish credibility and create a sense of enigma among sales people as well as dealers to boost enthusiasm. MPR is much more cost effective tool than other promotional activities.

and

http://www.slideshare.net/2cdude/promotion-mix-3936058 slide 12

And

http://www.ehow.com/about_6739541_de...marketing.html
:::::::::::::::::::::::::::::::::::::::::::::::::::::


Public Relations
Companies cannot survive in isolation they need to have a constant interaction with customers, employees and different stakeholders. This servicing of relation is done by the public relation office. The major function of the public relation office is to handle press releases, support product publicity, create and maintain the corporate image, handle matters with lawmakers, guide management with respect to public issues.

Companies are looking at ways to converge with functions of marketing and public relation in marketing public relation. The direct responsibility of marketing public relation (MPR) is to support corporate and product branding activities.

MPR is an efficient tool in building awareness by generating stories in media. Once the story is in circulation MPR can establish credibility and create a sense of enigma among sales people as well as dealers to boost enthusiasm. MPR is much more cost effective tool than other promotional activities.


:::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::


Promotion is one of the four aspects of Marketing and the other three parts of the marketing mix are product management, pricing, and distribution. Promotion involves disseminating information about a product, product line, brand, or company. Promotion comprises four subcategories:



> Advertising
> Personal selling
> Sales promotion
> Publicity and public relations

The specification of these four variables creates a promotional mix or promotional plan. A promotional mix specifies how much attention to pay to each of the four subcategories, and how much money to budget for each. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image. 


In our scenario of Brigadier’s car is the promotion mix tool is

Mind Share

One of the main objectives of advertising and promotion is to establish what is called mind share (or share of mind) When people think of examples of a type or category of product, they think of a limited list (referred to as an evoked set). Any product included in an evoked set has mind share Mind share can be established to a greater or lesser degree depending on market segment. A similar concept is top of mind. The more easily you remember a brand, the closer it is to your top of mind. This implies that you have not forgotten or buried the information.

Dominant mind share: A brand may achieve dominant mind share when it is associated with a whole category of products, but has not necessarily become a generic term for these products. 


Justification: In our scenario the Brigadier is dominated by the mind share tool of the specific company and hence is completely satisfied with the service and the name of the company.
:::::::::::::::::::::::::::::::::::::::::::::::::::::::::

SALE PROMOTION TOOL
According my point of view in the above discussion the sales promotion tool is use because the sales promotion is “non-personal promotional efforts that are designed to have an immediate impact on sales” in today modern era the advertising is sprouting even further with revolutionary” promotion that involves unusual approaches such as stage encounters in public places give away of product such as car covered with a brand communication, and interactive advertising where the viewed become part of advertising message, company also try to promote his brand with the help of practical examples.

Read More