Mgt301 VU Midterm Current Paper (May 2011)

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Mgt301

Are Services different from products?..If yes then HOW?
Define Business Market...What are the characteristics of Business Market
What do u understand by business market and Business buying process?
What are the three main steps which planners should think about?

Another Paper:
Total 32 questions
28 mcq's mostly from past papers, 4 subjective ques 
Why it is important to divide international market into segments? (3 marks)
What are the uses of market research? (3 marks)
What are the advantages and disadvantages of micro-environment marketing? (5 marks)
sorry I forget 1 question of 5 marks

Another Paper:
MGT 301
Total question 32
Total mcq 28
Two question 3 marks
Two question 5 marks
22 mcqs old papers and 6 mcqs new 
what is a difference between idea generation and idea screening 3 marks
New product development related question 3 marks
Define the marketing research and describe four marketing research 5 marks
last question 5 marks

Another:

Are Services different from products?..If yes then HOW?

Define Business Market...What are the characteristics of Business Market

What do u understand by business market and Businesss buying process?

What are the three main steps which planners should think about?

Another:

otal 32 questions
28 mcq's mostly from past papers, 4 subjective ques 
Why it is important to divide international market into segments? (3 marks)
What are the uses of market research? (3 marks)
What are the advantages and disadvantages of micro-environment marketing? (5 marks)
sorry I forget 1 question of 5 marks
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