Mgt603 VU Midterm Current Paper (May 2011)

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Mgt603

w hat are possible decisions taken by operational manager while managing workforce 3 marks
vertical integration is degree to which the firm owns its upstream and down stream buyers, what are benefits if firm goes for vertical integration? (3)
customer analysis and its significance (5)
Two examples of Multi national local firms operating in Pakistan and have initiated backward integration justify ur answer (5)

another:

ostly MCQS from past papers and subjective Q are 
Q1:What is the significance of Research and Development for an organization?
Q2:What are strengths and weaknesses of an organization? Explain with the help of examples.
Q3; customer analysis
Q4:what is market penetration strategy and Give at least two examples of multinational or local firms that are operating in Pakistan.
Another:

All Mcq comes in the past papers

Subjective:

1. Vertical integration is the degree to which the firm owns its upstream and its downstream
buyers. What can be the possible benefits if the firm goes for vertical integration?(3)

2. Explain test marketing and its significance for an organization.(3)
3. Explain Merger and Acquisition with the help of examples (examples should be related to a
multinational or local company operating in Pakistan)?(5)

4. What are the major stakeholders that affect pricing decisions?(5)
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