Mkt501 Midterm Current Paper VU Fall 2011 (www.vusolutions.com)
Q 1: How would you differentiate co branding and family branding? (3)
Q 2: companies try to increase their liquidity by offering cash discount. Why companies use cash discount and what are the different options available for the companies to offer cash discount, explain with the example? (3)
Q 3: Innovation always plays a key role in the consumer adoption process.however,it also affect the rate of the adoption process. In your point of view what are those characteristics of innovation which affect adoption profess? (5)
Q 4: describe the characteristics early majority customer. (5)
NOTE
MCQ'S 29 ..ALL were from VUsolutions past papers GURUs Files
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