2.. B
3.. D
4.. C
5.. A
6.. B
7.. C
8.. D
9.. D
10.. C
11.. A
12.. B
13.. B
14.. B
15.. C
16.. B
17.. A
18.. C
19.. C
20.. D
-------------------
1. Management Information System consists of people, equipment, and procedures to
gather, sort, ____________, evaluate, and distribute information to marketing decision
makers.
a. Test
b. Arrange
c. Analyze
d. Control
2. The systematic collection and analysis of publicly available information about
competitors and developments in the marketing environment is very useful. It is known
as:
a. Marketing data
b. Marketing intelligence
c. Web Master
d. Secondary data
3. Which of the following steps in the marketing research process has been left out:
defining the problems and research objectives, implementing the research plan, and
interpreting and reporting the findings?
a. Developing the research budget
b. Choosing the research agency
c. Choosing the research method
d. Developing the research plan
4. Harvard University is using the systematic design, collection, analysis, and reporting of
data relevant to marketing its programs to minority students. What do we call this?
a. Promotion
b. Self-study
c. Marketing research
d. Cost-benefit analysis
5. Which one of the following schemes is TRUE regarding marketing research?
a. Gathering data, analysis, interpretation
b. Analysis, gathering data, interpretation
c. Interpretation, gathering data, analysis
d. Interpretation, reporting, analysis
6. The objective of which of the following research is to gather preliminary information
that will help define the problem and suggest hypotheses?
a. Descriptive
b. Exploratory
c. Causal
d. Corrective
7. Which form of data can usually be obtained more quickly and at a lower cost?
a. Primary
b. Census
c. Secondary
d. Tertiary
8. Which one of the following is NOT one of the stages that customers go through in the
process of adopting a new product?
a. Awareness
b. Interest
c. Evaluation
d. Culture
9. Which one of the following statements BEST characterizes marketing research?
a. Research is a continuous process, providing a constant flow of information
b. Research is conducted on a special-project basis
c. Research is performed when routine information is required
d. Research is the basis for making recurring marketing decisions
10. If ABC Ltd knows that its market share in Pakistan has dropped 13 percent in the first
quarter of the year but does not know what might have contributed to this decline; it is in
which stage of the marketing research process?
a. Hypothesis development
b. Symptom identification
c. Problem identification
d. Data interpretation
11. A person on the University Book Shop's survey asks respondents to tell the shop, in
their own words, what they like least about textbook shopping. What is a type of this
question?
a. An open-ended
b. A dichotomous
c. A multiple choice
d. A scale
12. Marketing researchers usually draw conclusions about large groups of consumers by
studying which of the following small components of the total consumer population?
a. Group
b. Sample
c. Target group
d. Audience
13. The process by which people select, organize and interpret information to form a
meaningful picture of the world. It refers to which one of the following?
a. Personality
b. Perception
c. Selective group
d. Habitual behavior
14. Which one of the following concepts refers to the “set of actions and activities
associated with each position one holds within a family, club and organization”?
a. Personality
b. A role
c. Perception
d. An attitude
15. Marketing stimuli consist of the four Ps. Which is NOT one of these Ps?
a. Product
b. Price
c. Political
d. Promotion
16. Groups of people with shared value systems based on common life experiences and
situations in a culture represent which one of the following options?
a. Cognitive dissonances
b. Subcultures
c. Motives
d. Attitudes
17. A change in an individual's behavior prompted by information and experience refers
to which one of the following concepts?
a. Learning
b. Role selection
c. Perception
d. Motivation
18. Person’s pattern of living as expressed in his or her psychographics represents which
one of the following concepts?
a. Personality
b. Culture
c. Lifestyle
d. Motive
19. Maslow has a list of human needs from the most pressing to the least pressing. They
include all of the following EXCEPT:
a. Physiological needs
b. Safety needs
c. Need recognition
d. Self-actualization
20. A transaction in which the organization is making an initial purchase of an item to be
used to perform a new job refers to which of the following purchases?
a. Straight rebuy purchase
b. Delayed purchase
c. Modified rebuy purchase
d. New-task purchase
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