2. B
3. C
4. D
5. A
6. B
7. C
8. D
9. A
10. B
1) The process of translating thought into a symbolic form is known as ___________.
A- Encoding
B- Feedback
C- Noise
D- Decoding
2) Which of the following is NOT a requirement for setting advertising objectives?
A- Objectives must specify the amount of change.
B- Objectives must be stated in terms of profits.
C- Objectives must be realistic.
D- Objectives must be clear and in writing.
3) In terms of execution styles, a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising?
A- Lifestyle
B- Mood or imagery
C- Slice of life
D- Personality symbol
4) Which one of the following types of advertising promotes products, services or ideas with the expectation of making a profit?
A- Product advertising
B- Non-commercial advertising
C- Action advertising
D- Commercial advertising
5) Which one of the following refers to number of times the audience is exposed to an advertisement message?
A- Frequency
B- Reach
C- Scheduling
D- Coverage
6) Which promotion mix ingredient costs considerably more than advertising to reach one person but can provide more immediate feedback?
A- Publicity
B- Personal selling
C- Sales Promotion
D- Public relations
7) Which one of the following is included in classification of advertisement?
A- Perceptible
B- Imperceptible
C- Target Audience
D- Induced
8) Which one of the following is NOT an ingredient of a Promotion mix?
A- Direct marketing
B- Sales promotion
C- Advertising
D- Warehousing
9) Technological advances, shifts in consumer tastes, and increased competition, all of which reduce demand for a product are typical of which stage in the PLC?
A- Decline stage
B- Introduction stage
C- Growth stage
D- Maturity stage
10) A(n) _______________ is a name, term, sign, symbol, or design, or a combination of these that identifies the maker or seller of a product or service.
A- Product feature
B- Brand
C- Sponsorship
D- Logo
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