Ovi Store software is downloaded three million times every day, up from two million in September, making it one billion downloads per year.
1.3 billion people worldwide use Nokia devices, though not all can run Ovi Store, which is limited to Nokia phones introduced over the last few years (such as Nokia S40 and S60 devices).
Nokia’s Software Development Toolkit (SDK): Nokia has launched Qt Software Development Toolkit (SDK), that is used by developers to create Ovi apps. The toolkit was downloaded 1.5 million times as developers could improve the speed and efficiency of creating apps for mobile devices, including smartphones such as the new Nokia N8 and Nokia C7 (on its way to India), and the recently announced Nokia E7. “We also announced unified application development around the Qt framework to simplify creating apps for Symbian-based devices and products that will be powered by the new MeeGo operating system,” said Tero Ojanperä, executive vice-president (Services), Nokia.
Increasing Mobile Application Stores: Most mobile app stores typically share 70% of mobile application revenue with the mobile application developer, while the rest goes to the mobile application store. Apple’s iPhone App store is the longest-standing in the market, having opened in July 2008. It was followed by the Android app store and BlackBerry App World store, which opened in February and April 2009 respectively. Without breaking up the downloads numbers, Nokia claims that countries like China, Germany, India, Indonesia, Saudi Arabia, Turkey, UK and Vietnam have shown active downloads from its Ovi store where games take top place in paid downloads.
Ovi Store’s Rapid Growth: “The rapid growth on Ovi Store to pass the one billion annualised download mark demonstrates that Nokia is a competitor in both scale and size when it comes to its services. With Nokia’s stronger focus on the Qt platform and improved developer ecosystem, Nokia should continue to see its developer numbers increase as developers see profit from new revenue shares, operator billings and the ever-growing user base around the world.” said Scott Ellison, vice president of mobile and consumer connected platforms at IDC.
Mobile Application Competition: Google’s Android Market that witnessed more than one billion downloads and hosts more than 160,000 apps. Apple’s ubiquitous app store has delivered over 8.5 million apps every day and not to forget Microsoft’s Windows Phone 7 that is expected to make its presence felt globally. But Nokia maintains its bullish outlook.
Mobile applications and competing storefronts are shackled to the smartphone market. Developers said Nokia’s edge lies in its volumes. “Ovi Store is available on 20 different handsets that include both connected smartphones and cellular feature phones. Nokia still controls about 35 per cent of the world mobile phone market, thanks to the continued popularity of its low-cost feature Nokia mobile phones,” said iSuppli analysts who believe that consumer interest in apps is likely to grow faster than the smartphone market in China and Eastern Europe, and that should give Nokia a chance to continue building the Ovi Store.
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