Which of the following BEST describes the definition of marketing mix?
Select correct option:
The way business distribute the products in the market
The way product are arranged in the stores
The way product is priced
The way business elements are combined to meet the needs of customers
Question # 2 of 15 ( Start time: 05:18:01 AM ) Total Marks: 1
The consumer's estimate of the product's overall capacity to satisfy his or her needs is called:
Select correct option:
Product Cost
Product Value
Product need
Product Satisfaction
Question # 3 of 15 ( Start time: 05:18:06 AM ) Total Marks: 1
Which of the following is an advantage that enables business to survive against its competition over a long period of time.
Select correct option:
Marketing advantage
Sustainable competitive advantage
Core competency
Competitive advantage
Question # 4 of 15 ( Start time: 05:18:21 AM ) Total Marks: 1
Which of the following market dominance strategy involves less risk of competitive attacks?
Select correct option:
Challengers
Leaders
Followers
Nichers
Question # 5 of 15 ( Start time: 05:18:58 AM ) Total Marks: 1
Which of the following is the period when sales fall off and profits drop?
Select correct option:
Introduction
Growth
Maturity
Decline
Question # 6 of 15 ( Start time: 05:19:06 AM ) Total Marks: 1
Retailers are considered under which of the following environment?
Select correct option:
Broad
Weak
Task
Competitive
Question # 7 of 15 ( Start time: 05:19:12 AM ) Total Marks: 1
A firm is producing standardized products and enjoying the economies of scale by producing more. The firm is following which of the following strategy?
Select correct option:
Differentiation strategy
Cost leadership strategy
Market dominance strategy
Market segmentation strategy
Question # 8 of 15 ( Start time: 05:19:26 AM ) Total Marks: 1
Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others?
Select correct option:
Consumer markets
Business markets
Global markets
Government markets
Question # 9 of 15 ( Start time: 05:19:32 AM ) Total Marks: 1
Pictures and specification of product are added in which of the following part of the marketing plan?
Select correct option:
Financial summary
Executive summary
Situation analysis
Appendix
Question # 10 of 15 ( Start time: 05:19:38 AM ) Total Marks: 1
Which of the following emphasizes on profit margins rather than revenue?
Select correct option:
Market leader
Market challenger
Market nicher
Market follower
Question # 11 of 15 ( Start time: 05:19:55 AM ) Total Marks: 1
Which of the following is TRUE about marketing concept?
Select correct option:
The customer is always right
Business is about making money
Sell, sell, and sell
Keep prices low
Question # 12 of 15 ( Start time: 05:20:01 AM ) Total Marks: 1
A product is showing rapidly rising sales and profits are also high. Identify the product is at:
Select correct option:
Introduction stage
Growth stage
Maturity stage
Decline stage
Question # 13 of 15 ( Start time: 05:20:08 AM ) Total Marks: 1
Which of the following is the period when sales become very low and profits drop?
Select correct option:
Introduction
Growth
Maturity
Decline
Question # 14 of 15 ( Start time: 05:20:15 AM ) Total Marks: 1
Identify the strategy that deals with the rate of new product development.
Select correct option:
Vertical integration
Horizontal integration
Innovation strategy
Aggressiveness strategy
Question # 15 of 15 ( Start time: 05:20:22 AM ) Total Marks: 1
Which one of the following tend to market high end goods and services and are able to use a premium pricing strategy in a specific market segment.
Select correct option:
Followers
Challengers
Leaders
Nichers
Question # 1 of 15 ( Start time: 05:24:49 AM ) Total Marks: 1
Which of the following can be used to improve the customer's viewpoint about firm's products and services?
Select correct option:
Experiential innovation
Customer interface
Experiential world of customers
Building experiential platform
Question # 2 of 15 ( Start time: 05:24:56 AM ) Total Marks: 1
Which of the following is the period when sales become very low and profits drop?
Select correct option:
Introduction
Growth
Maturity
Decline
Question # 3 of 15 ( Start time: 05:25:01 AM ) Total Marks: 1
Pictures and specification of product are added in which of the following part of the marketing plan?
Select correct option:
Financial summary
Executive summary
Situation analysis
Appendix
Question # 4 of 15 ( Start time: 05:25:07 AM ) Total Marks: 1
All of the following are the examples of unsought goods EXCEPT:
Select correct option:
Course books
Encyclopedia
Funeral plots
Insurance policy
Question # 5 of 15 ( Start time: 05:25:14 AM ) Total Marks: 1
Which of the following tells about the details of the plan?
Select correct option:
Title page
Market analysis
Marketing strategy
Executive summary
Question # 6 of 15 ( Start time: 05:25:20 AM ) Total Marks: 1
When any customer does not fully likes the product or talks in favor of the product, it is known as:
Select correct option:
Bad – mouth
Word of mouth
Bad impression
Unfavorable products
Question # 7 of 15 ( Start time: 05:25:28 AM ) Total Marks: 1
Tight cost control is associated with which of the following strategy?
Select correct option:
Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy
Question # 8 of 15 ( Start time: 05:25:34 AM ) Total Marks: 1
Which of the following is an advantage that enables business to survive against its competition over a long period of time.
Select correct option:
Marketing advantage
Sustainable competitive advantage
Core competency
Competitive advantage
Question # 9 of 15 ( Start time: 05:25:42 AM ) Total Marks: 1
The _____ is the central instrument for directing and coordinating the marketing effort.
Select correct option:
Business plan
Production plan
Market plan
Selling plan
Question # 10 of 15 ( Start time: 05:25:49 AM ) Total Marks: 1
ABC Company has introduced a new beverage in the market. The company must inform customers about the availability and the benefits of the beverage. Identify the activitiy of marketing mix involved.
Select correct option:
Place
Price
Promotion
Product
Question # 11 of 15 ( Start time: 05:25:55 AM ) Total Marks: 1
The loyalty marketing focuses on establishing long term relationship between:
Select correct option:
Company and retailer
Retailer and customer
Retailer and consumer
Company and customer
Question # 12 of 15 ( Start time: 05:26:00 AM ) Total Marks: 1
All of the following are the examples of controllable factorsEXCEPT:
Select correct option:
Line of business
Corporate culture
Overall objectives of organizations
Competition in the market
Question # 13 of 15 ( Start time: 05:26:06 AM ) Total Marks: 1
When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements, it is _____.
Select correct option:
Improving advertising
Changing promotion
Modifying the marketing mix
Increasing promotion budget
Question # 14 of 15 ( Start time: 05:26:21 AM ) Total Marks: 1
Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____.
Select correct option:
Shifts in unemployment
Shifts in the economy
Shifts in consumer tastes and preferences
Foreign imports
Question # 15 of 15 ( Start time: 05:26:27 AM ) Total Marks: 1
Which of the following is usually the target of a market challenger?
Select correct option:
Market nicher
Market leader
Market follower
Market segment
Which of the following can be used to improve the customer's viewpoint about firm's products and services?
Select correct option:
Experiential innovation
Customer interface
Experiential world of customers
Building experiential platform
Question # 2 of 15 ( Start time: 05:24:56 AM ) Total Marks: 1
Which of the following is the period when sales become very low and profits drop?
Select correct option:
Introduction
Growth
Maturity
Decline
Question # 3 of 15 ( Start time: 05:25:01 AM ) Total Marks: 1
Pictures and specification of product are added in which of the following part of the marketing plan?
Select correct option:
Financial summary
Executive summary
Situation analysis
Appendix
Question # 4 of 15 ( Start time: 05:25:07 AM ) Total Marks: 1
All of the following are the examples of unsought goods EXCEPT:
Select correct option:
Course books
Encyclopedia
Funeral plots
Insurance policy
Question # 5 of 15 ( Start time: 05:25:14 AM ) Total Marks: 1
Which of the following tells about the details of the plan?
Select correct option:
Title page
Market analysis
Marketing strategy
Executive summary
Question # 6 of 15 ( Start time: 05:25:20 AM ) Total Marks: 1
When any customer does not fully likes the product or talks in favor of the product, it is known as:
Select correct option:
Bad – mouth
Word of mouth
Bad impression
Unfavorable products
Question # 7 of 15 ( Start time: 05:25:28 AM ) Total Marks: 1
Tight cost control is associated with which of the following strategy?
Select correct option:
Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy
Question # 8 of 15 ( Start time: 05:25:34 AM ) Total Marks: 1
Which of the following is an advantage that enables business to survive against its competition over a long period of time.
Select correct option:
Marketing advantage
Sustainable competitive advantage
Core competency
Competitive advantage
Question # 9 of 15 ( Start time: 05:25:42 AM ) Total Marks: 1
The _____ is the central instrument for directing and coordinating the marketing effort.
Select correct option:
Business plan
Production plan
Market plan
Selling plan
Question # 10 of 15 ( Start time: 05:25:49 AM ) Total Marks: 1
ABC Company has introduced a new beverage in the market. The company must inform customers about the availability and the benefits of the beverage. Identify the activitiy of marketing mix involved.
Select correct option:
Place
Price
Promotion
Product
Question # 11 of 15 ( Start time: 05:25:55 AM ) Total Marks: 1
The loyalty marketing focuses on establishing long term relationship between:
Select correct option:
Company and retailer
Retailer and customer
Retailer and consumer
Company and customer
Question # 12 of 15 ( Start time: 05:26:00 AM ) Total Marks: 1
All of the following are the examples of controllable factorsEXCEPT:
Select correct option:
Line of business
Corporate culture
Overall objectives of organizations
Competition in the market
Question # 13 of 15 ( Start time: 05:26:06 AM ) Total Marks: 1
When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements, it is _____.
Select correct option:
Improving advertising
Changing promotion
Modifying the marketing mix
Increasing promotion budget
Question # 14 of 15 ( Start time: 05:26:21 AM ) Total Marks: 1
Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____.
Select correct option:
Shifts in unemployment
Shifts in the economy
Shifts in consumer tastes and preferences
Foreign imports
Question # 15 of 15 ( Start time: 05:26:27 AM ) Total Marks: 1
Which of the following is usually the target of a market challenger?
Select correct option:
Market nicher
Market leader
Market follower
Market segment
Question # 1 of 15 ( Start time: 05:31:07 AM ) Total Marks: 1
Market –oriented firms focus on:
Select correct option:
Retailers
Distributors
Customers
Wholesalers
Question # 2 of 15 ( Start time: 05:31:13 AM ) Total Marks: 1
Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others?
Select correct option:
Consumer markets
Business markets
Global markets
Government markets
Question # 3 of 15 ( Start time: 05:31:20 AM ) Total Marks: 1
Core competency guides a firm recombining its abilities in response to demands from the:
Select correct option:
Retailer
Wholesaler
Environment
Supplier
Question # 4 of 15 ( Start time: 05:31:27 AM ) Total Marks: 1
Pictures and specification of product are added in which of the following part of the marketing plan?
Select correct option:
Financial summary
Executive summary
Situation analysis
Appendix
Question # 5 of 15 ( Start time: 05:31:33 AM ) Total Marks: 1
Which of the following can be used to improve the customer's viewpoint about firm's products and services?
Select correct option:
Experiential innovation
Customer interface
Experiential world of customers
Building experiential platform
Question # 6 of 15 ( Start time: 05:31:39 AM ) Total Marks: 1
Which of the following is NOT included in product decisions?
Select correct option:
Styling
Brand name
Warehousing
Packaging
Question # 7 of 15 ( Start time: 05:31:45 AM ) Total Marks: 1
Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports?
Select correct option:
Product
Price
Place
Promotion
Question # 8 of 15 ( Start time: 05:33:04 AM ) Total Marks: 1
Which of the following is NOT a force in the macro environment?
Select correct option:
Cultural
Political
Economic
Supplier
Question # 9 of 15 ( Start time: 05:33:10 AM ) Total Marks: 1
In which stage of the product life cycle does a product reach its peak sales?
Select correct option:
Introduction
Growth
Maturity
Decline
Question # 10 of 15 ( Start time: 05:33:16 AM ) Total Marks: 1
Additional cost is associated with which of the following strategy?
Select correct option:
Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy
Question # 11 of 15 ( Start time: 05:33:23 AM ) Total Marks: 1
Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.
Select correct option:
Specialty
Convenience
Unsought
Augmented
Question # 12 of 15 ( Start time: 05:33:30 AM ) Total Marks: 1
Which of the following is TRUE about marketing concept?
Select correct option:
The customer is always right
Business is about making money
Sell, sell, and sell
Keep prices low
Question # 13 of 15 ( Start time: 05:33:36 AM ) Total Marks: 1
Insurance service would BEST be described as which kind of a product?
Select correct option:
Convenience
Unsought
Specialty
Durable
Question # 14 of 15 ( Start time: 05:33:45 AM ) Total Marks: 1
Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products.
Select correct option:
Material and parts
Consumer products
Industrial products
Capital items
Question # 15 of 15 ( Start time: 05:33:52 AM ) Total Marks: 1
Which of the following is NOT a purpose of a marketing plan?
Select correct option:
It specifies how resources are to be allocated
It co-ordinates marketing and production activities
It assigns responsibilities, tasks and timing
It assists in management control
Market –oriented firms focus on:
Select correct option:
Retailers
Distributors
Customers
Wholesalers
Question # 2 of 15 ( Start time: 05:31:13 AM ) Total Marks: 1
Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others?
Select correct option:
Consumer markets
Business markets
Global markets
Government markets
Question # 3 of 15 ( Start time: 05:31:20 AM ) Total Marks: 1
Core competency guides a firm recombining its abilities in response to demands from the:
Select correct option:
Retailer
Wholesaler
Environment
Supplier
Question # 4 of 15 ( Start time: 05:31:27 AM ) Total Marks: 1
Pictures and specification of product are added in which of the following part of the marketing plan?
Select correct option:
Financial summary
Executive summary
Situation analysis
Appendix
Question # 5 of 15 ( Start time: 05:31:33 AM ) Total Marks: 1
Which of the following can be used to improve the customer's viewpoint about firm's products and services?
Select correct option:
Experiential innovation
Customer interface
Experiential world of customers
Building experiential platform
Question # 6 of 15 ( Start time: 05:31:39 AM ) Total Marks: 1
Which of the following is NOT included in product decisions?
Select correct option:
Styling
Brand name
Warehousing
Packaging
Question # 7 of 15 ( Start time: 05:31:45 AM ) Total Marks: 1
Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports?
Select correct option:
Product
Price
Place
Promotion
Question # 8 of 15 ( Start time: 05:33:04 AM ) Total Marks: 1
Which of the following is NOT a force in the macro environment?
Select correct option:
Cultural
Political
Economic
Supplier
Question # 9 of 15 ( Start time: 05:33:10 AM ) Total Marks: 1
In which stage of the product life cycle does a product reach its peak sales?
Select correct option:
Introduction
Growth
Maturity
Decline
Question # 10 of 15 ( Start time: 05:33:16 AM ) Total Marks: 1
Additional cost is associated with which of the following strategy?
Select correct option:
Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy
Question # 11 of 15 ( Start time: 05:33:23 AM ) Total Marks: 1
Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.
Select correct option:
Specialty
Convenience
Unsought
Augmented
Question # 12 of 15 ( Start time: 05:33:30 AM ) Total Marks: 1
Which of the following is TRUE about marketing concept?
Select correct option:
The customer is always right
Business is about making money
Sell, sell, and sell
Keep prices low
Question # 13 of 15 ( Start time: 05:33:36 AM ) Total Marks: 1
Insurance service would BEST be described as which kind of a product?
Select correct option:
Convenience
Unsought
Specialty
Durable
Question # 14 of 15 ( Start time: 05:33:45 AM ) Total Marks: 1
Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products.
Select correct option:
Material and parts
Consumer products
Industrial products
Capital items
Question # 15 of 15 ( Start time: 05:33:52 AM ) Total Marks: 1
Which of the following is NOT a purpose of a marketing plan?
Select correct option:
It specifies how resources are to be allocated
It co-ordinates marketing and production activities
It assigns responsibilities, tasks and timing
It assists in management control
Question # 1 of 15 ( Start time: 05:37:55 AM ) Total Marks: 1
Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products.
Select correct option:
Material and parts
Consumer products
Industrial products
Capital items
Question # 2 of 15 ( Start time: 05:38:00 AM ) Total Marks: 1
Which of the following is NOT included in product decisions?
Select correct option:
Styling
Brand name
Warehousing
Packaging
Question # 3 of 15 ( Start time: 05:38:06 AM ) Total Marks: 1
Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____.
Select correct option:
Shifts in unemployment
Shifts in the economy
Shifts in consumer tastes and preferences
Foreign imports
Question # 4 of 15 ( Start time: 05:38:12 AM ) Total Marks: 1
The marketing plan should open with a brief summary of the main goals and recommendations. This is called:
Select correct option:
Business analysis
Situation analysis
Executive summary
Mission statement
Question # 5 of 15 ( Start time: 05:38:28 AM ) Total Marks: 1
Insurance service would BEST be described as which kind of a product?
Select correct option:
Convenience
Unsought
Specialty
Durable
Question # 6 of 15 ( Start time: 05:38:34 AM ) Total Marks: 1
The _____ is the central instrument for directing and coordinating the marketing effort.
Select correct option:
Business plan
Production plan
Market plan
Selling plan
Question # 7 of 15 ( Start time: 05:38:39 AM ) Total Marks: 1
Which of the following firms emphasis on product's benefits to the customers rather than on product attributes.
Select correct option:
Product oriented
Market oriented
Sales oriented
Production oriented
Question # 8 of 15 ( Start time: 05:39:48 AM ) Total Marks: 1
Which of the following is Not a component of a marketing plan?
Select correct option:
Marketing advantages
Environmental analysis
Executive summary
Marketing implementation
Question # 9 of 15 ( Start time: 05:40:04 AM ) Total Marks: 1
Which of the following is NOT a type of vertical integration?
Select correct option:
Unbalanced vertical integration
Balanced vertical integration
Forward vertical integration
Backward vertical integration
Question # 10 of 15 ( Start time: 05:40:11 AM ) Total Marks: 1
Which of the following is an advantage that enables business to survive against its competition over a long period of time.
Select correct option:
Marketing advantage
Sustainable competitive advantage
Core competency
Competitive advantage
Question # 11 of 15 ( Start time: 05:40:18 AM ) Total Marks: 1
Identify the strategy that deals with the rate of new product development.
Select correct option:
Vertical integration
Horizontal integration
Innovation strategy
Aggressiveness strategy
Question # 12 of 15 ( Start time: 05:40:24 AM ) Total Marks: 1
Which of the following 4Ps of marketing mix involves decisions regarding brand images, sizes, warranties, returns, designs and features?
Select correct option:
Product
Price
Promotion
Place
Question # 13 of 15 ( Start time: 05:40:40 AM ) Total Marks: 1
The consumer products and services with unique characteristics or brand identification for which a significant ***** of buyers is willing to make a special purchase effort are called:
Select correct option:
Industrial products
Specialty products
Unsought products
Shopping products
Question # 14 of 15 ( Start time: 05:40:47 AM ) Total Marks: 1
Among the various elements, the brand name, belongs to which of the following?
Select correct option:
Core product
Actual product
Augmented product
Specialty product
Question # 15 of 15 ( Start time: 05:40:54 AM ) Total Marks: 1
Which of the following BEST describes the definition of marketing mix?
Select correct option:
The way business distribute the products in the market
The way product are arranged in the stores
The way product is priced
The way business elements are combined to meet the needs of customers
Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products.
Select correct option:
Material and parts
Consumer products
Industrial products
Capital items
Question # 2 of 15 ( Start time: 05:38:00 AM ) Total Marks: 1
Which of the following is NOT included in product decisions?
Select correct option:
Styling
Brand name
Warehousing
Packaging
Question # 3 of 15 ( Start time: 05:38:06 AM ) Total Marks: 1
Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____.
Select correct option:
Shifts in unemployment
Shifts in the economy
Shifts in consumer tastes and preferences
Foreign imports
Question # 4 of 15 ( Start time: 05:38:12 AM ) Total Marks: 1
The marketing plan should open with a brief summary of the main goals and recommendations. This is called:
Select correct option:
Business analysis
Situation analysis
Executive summary
Mission statement
Question # 5 of 15 ( Start time: 05:38:28 AM ) Total Marks: 1
Insurance service would BEST be described as which kind of a product?
Select correct option:
Convenience
Unsought
Specialty
Durable
Question # 6 of 15 ( Start time: 05:38:34 AM ) Total Marks: 1
The _____ is the central instrument for directing and coordinating the marketing effort.
Select correct option:
Business plan
Production plan
Market plan
Selling plan
Question # 7 of 15 ( Start time: 05:38:39 AM ) Total Marks: 1
Which of the following firms emphasis on product's benefits to the customers rather than on product attributes.
Select correct option:
Product oriented
Market oriented
Sales oriented
Production oriented
Question # 8 of 15 ( Start time: 05:39:48 AM ) Total Marks: 1
Which of the following is Not a component of a marketing plan?
Select correct option:
Marketing advantages
Environmental analysis
Executive summary
Marketing implementation
Question # 9 of 15 ( Start time: 05:40:04 AM ) Total Marks: 1
Which of the following is NOT a type of vertical integration?
Select correct option:
Unbalanced vertical integration
Balanced vertical integration
Forward vertical integration
Backward vertical integration
Question # 10 of 15 ( Start time: 05:40:11 AM ) Total Marks: 1
Which of the following is an advantage that enables business to survive against its competition over a long period of time.
Select correct option:
Marketing advantage
Sustainable competitive advantage
Core competency
Competitive advantage
Question # 11 of 15 ( Start time: 05:40:18 AM ) Total Marks: 1
Identify the strategy that deals with the rate of new product development.
Select correct option:
Vertical integration
Horizontal integration
Innovation strategy
Aggressiveness strategy
Question # 12 of 15 ( Start time: 05:40:24 AM ) Total Marks: 1
Which of the following 4Ps of marketing mix involves decisions regarding brand images, sizes, warranties, returns, designs and features?
Select correct option:
Product
Price
Promotion
Place
Question # 13 of 15 ( Start time: 05:40:40 AM ) Total Marks: 1
The consumer products and services with unique characteristics or brand identification for which a significant ***** of buyers is willing to make a special purchase effort are called:
Select correct option:
Industrial products
Specialty products
Unsought products
Shopping products
Question # 14 of 15 ( Start time: 05:40:47 AM ) Total Marks: 1
Among the various elements, the brand name, belongs to which of the following?
Select correct option:
Core product
Actual product
Augmented product
Specialty product
Question # 15 of 15 ( Start time: 05:40:54 AM ) Total Marks: 1
Which of the following BEST describes the definition of marketing mix?
Select correct option:
The way business distribute the products in the market
The way product are arranged in the stores
The way product is priced
The way business elements are combined to meet the needs of customers
Question # 1 of 15 ( Start time: 05:44:11 AM ) Total Marks: 1
Which of the following is also called an Export market?
Select correct option:
Consumer market
Business market
Global market
Government market
Question # 2 of 15 ( Start time: 05:44:17 AM ) Total Marks: 1
Insurance service would BEST be described as which kind of a product?
Select correct option:
Convenience
Unsought
Specialty
Durable
Question # 3 of 15 ( Start time: 05:44:22 AM ) Total Marks: 1
Which of the following is a controllable factor for marketers?
Select correct option:
Competition
Technology
Corporate culture
Economy
Question # 4 of 15 ( Start time: 05:45:13 AM ) Total Marks: 1
The consumer products and services with unique characteristics or brand identification for which a significant ***** of buyers is willing to make a special purchase effort are called:
Select correct option:
Industrial products
Specialty products
Unsought products
Shopping products
Question # 5 of 15 ( Start time: 05:45:20 AM ) Total Marks: 1
Relationship marketing is also known as:
Select correct option:
Brand marketing
Value marketing
Loyalty marketing
Experiential marketing
Question # 6 of 15 ( Start time: 05:45:26 AM ) Total Marks: 1
Which of the following aggressive strategy is without direction?
Select correct option:
Reactor
Analyzer
Defender
Prospector
Question # 7 of 15 ( Start time: 05:45:33 AM ) Total Marks: 1
Which of the following represent the companies which prefer to follow rather than challenge?
Select correct option:
Market challenger
Market follower
Market nicher
Market leader
Question # 8 of 15 ( Start time: 05:45:42 AM ) Total Marks: 1
The marketing plan should open with a brief summary of the main goals and recommendations. This is called:
Select correct option:
Business analysis
Situation analysis
Executive summary
Mission statement
Question # 9 of 15 ( Start time: 05:45:48 AM ) Total Marks: 1
Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports?
Select correct option:
Product
Price
Place
Promotion
Question # 10 of 15 ( Start time: 05:45:56 AM ) Total Marks: 1
Which of the following can be used to improve the customer's viewpoint about firm's products and services?
Select correct option:
Experiential innovation
Customer interface
Experiential world of customers
Building experiential platform
Question # 11 of 15 ( Start time: 05:46:02 AM ) Total Marks: 1
The _____ is the central instrument for directing and coordinating the marketing effort.
Select correct option:
Business plan
Production plan
Market plan
Selling plan
Question # 12 of 15 ( Start time: 05:46:08 AM ) Total Marks: 1
The loyalty marketing focuses on establishing long term relationship between:
Select correct option:
Company and retailer
Retailer and customer
Retailer and consumer
Company and customer
Question # 13 of 15 ( Start time: 05:46:13 AM ) Total Marks: 1
Which of the following is usually the target of a market challenger?
Select correct option:
Market nicher
Market leader
Market follower
Market segment
Question # 14 of 15 ( Start time: 05:46:20 AM ) Total Marks: 1
Pictures and specification of product are added in which of the following part of the marketing plan?
Select correct option:
Financial summary
Executive summary
Situation analysis
Appendix
Question # 15 of 15 ( Start time: 05:46:26 AM ) Total Marks: 1
Tight cost control is associated with which of the following strategy?
Select correct option:
Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy
Which of the following is also called an Export market?
Select correct option:
Consumer market
Business market
Global market
Government market
Question # 2 of 15 ( Start time: 05:44:17 AM ) Total Marks: 1
Insurance service would BEST be described as which kind of a product?
Select correct option:
Convenience
Unsought
Specialty
Durable
Question # 3 of 15 ( Start time: 05:44:22 AM ) Total Marks: 1
Which of the following is a controllable factor for marketers?
Select correct option:
Competition
Technology
Corporate culture
Economy
Question # 4 of 15 ( Start time: 05:45:13 AM ) Total Marks: 1
The consumer products and services with unique characteristics or brand identification for which a significant ***** of buyers is willing to make a special purchase effort are called:
Select correct option:
Industrial products
Specialty products
Unsought products
Shopping products
Question # 5 of 15 ( Start time: 05:45:20 AM ) Total Marks: 1
Relationship marketing is also known as:
Select correct option:
Brand marketing
Value marketing
Loyalty marketing
Experiential marketing
Question # 6 of 15 ( Start time: 05:45:26 AM ) Total Marks: 1
Which of the following aggressive strategy is without direction?
Select correct option:
Reactor
Analyzer
Defender
Prospector
Question # 7 of 15 ( Start time: 05:45:33 AM ) Total Marks: 1
Which of the following represent the companies which prefer to follow rather than challenge?
Select correct option:
Market challenger
Market follower
Market nicher
Market leader
Question # 8 of 15 ( Start time: 05:45:42 AM ) Total Marks: 1
The marketing plan should open with a brief summary of the main goals and recommendations. This is called:
Select correct option:
Business analysis
Situation analysis
Executive summary
Mission statement
Question # 9 of 15 ( Start time: 05:45:48 AM ) Total Marks: 1
Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports?
Select correct option:
Product
Price
Place
Promotion
Question # 10 of 15 ( Start time: 05:45:56 AM ) Total Marks: 1
Which of the following can be used to improve the customer's viewpoint about firm's products and services?
Select correct option:
Experiential innovation
Customer interface
Experiential world of customers
Building experiential platform
Question # 11 of 15 ( Start time: 05:46:02 AM ) Total Marks: 1
The _____ is the central instrument for directing and coordinating the marketing effort.
Select correct option:
Business plan
Production plan
Market plan
Selling plan
Question # 12 of 15 ( Start time: 05:46:08 AM ) Total Marks: 1
The loyalty marketing focuses on establishing long term relationship between:
Select correct option:
Company and retailer
Retailer and customer
Retailer and consumer
Company and customer
Question # 13 of 15 ( Start time: 05:46:13 AM ) Total Marks: 1
Which of the following is usually the target of a market challenger?
Select correct option:
Market nicher
Market leader
Market follower
Market segment
Question # 14 of 15 ( Start time: 05:46:20 AM ) Total Marks: 1
Pictures and specification of product are added in which of the following part of the marketing plan?
Select correct option:
Financial summary
Executive summary
Situation analysis
Appendix
Question # 15 of 15 ( Start time: 05:46:26 AM ) Total Marks: 1
Tight cost control is associated with which of the following strategy?
Select correct option:
Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy
Question # 1 of 15 ( Start time: 04:55:23 AM ) Total Marks: 1
Which of the following is included in task environment?
Select correct option:
Economy
Technology
Media
Promotion
Question # 2 of 15 ( Start time: 04:56:56 AM ) Total Marks: 1
Tight cost control is associated with which of the following strategy?
Select correct option:
Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy
Question # 3 of 15 ( Start time: 04:57:57 AM ) Total Marks: 1
Which one of the following tend to market high end goods and services and are able to use a premium pricing strategy in a specific market segment.
Select correct option:
Followers
Challengers
Leaders
Nichers
Question # 4 of 15 ( Start time: 04:58:46 AM ) Total Marks: 1
Financial summary of a marketing plan includes all EXCEPT:
Select correct option:
Pro-forma income statement
Month-by-month agenda
Breakeven analysis
Assumptions
Question # 5 of 15 ( Start time: 04:59:40 AM ) Total Marks: 1
The loyalty marketing focuses on establishing long term relationship between:
Select correct option:
Company and retailer
Retailer and customer
Retailer and consumer
Company and customer
Question # 6 of 15 ( Start time: 05:00:23 AM ) Total Marks: 1
Which of the following are called value maximizers?
Select correct option:
Sellers
Customers
Marketers
Manufacturers
Question # 7 of 15 ( Start time: 05:01:20 AM ) Total Marks: 1
Which of the following aggressive strategy is without direction?
Select correct option:
Reactor
Analyzer
Defender
Prospector
Question # 8 of 15 ( Start time: 05:01:59 AM ) Total Marks: 1
The _____ is the central instrument for directing and coordinating the marketing effort.
Select correct option:
Business plan
Production plan
Market plan
Selling plan
Question # 9 of 15 ( Start time: 05:02:31 AM ) Total Marks: 1
Which of the following can be used to improve the customer's viewpoint about firm's products and services?
Select correct option:
Experiential innovation
Customer interface
Experiential world of customers
Building experiential platform
Question # 10 of 15 ( Start time: 05:03:56 AM ) Total Marks: 1
Which of the following is NOT a part of financial summary?
Select correct option:
Financial requirements
Pro-forma income statement
Margin analysis
Break-even analysis
Question # 11 of 15 ( Start time: 05:04:51 AM ) Total Marks: 1
Which of the following is Not a component of a marketing plan?
Select correct option:
Marketing advantages
Environmental analysis
Executive summary
Marketing implementation
Question # 12 of 15 ( Start time: 05:05:42 AM ) Total Marks: 1
Which of the following market dominance strategy involves less risk of competitive attacks?
Select correct option:
Challengers
Leaders
Followers
Nichers
Question # 13 of 15 ( Start time: 05:06:45 AM ) Total Marks: 1
Pictures and specification of product are added in which of the following part of the marketing plan?
Select correct option:
Financial summary
Executive summary
Situation analysis
Appendix
Question # 14 of 15 ( Start time: 05:07:00 AM ) Total Marks: 1
Which of the following is NOT included in product decisions?
Select correct option:
Styling
Brand name
Warehousing
Packaging
Question # 15 of 15 ( Start time: 05:07:51 AM ) Total Marks: 1
Insurance service would BEST be described as which kind of a product?
Select correct option:
Convenience
Unsought
Specialty
Durable
Which of the following is included in task environment?
Select correct option:
Economy
Technology
Media
Promotion
Question # 2 of 15 ( Start time: 04:56:56 AM ) Total Marks: 1
Tight cost control is associated with which of the following strategy?
Select correct option:
Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy
Question # 3 of 15 ( Start time: 04:57:57 AM ) Total Marks: 1
Which one of the following tend to market high end goods and services and are able to use a premium pricing strategy in a specific market segment.
Select correct option:
Followers
Challengers
Leaders
Nichers
Question # 4 of 15 ( Start time: 04:58:46 AM ) Total Marks: 1
Financial summary of a marketing plan includes all EXCEPT:
Select correct option:
Pro-forma income statement
Month-by-month agenda
Breakeven analysis
Assumptions
Question # 5 of 15 ( Start time: 04:59:40 AM ) Total Marks: 1
The loyalty marketing focuses on establishing long term relationship between:
Select correct option:
Company and retailer
Retailer and customer
Retailer and consumer
Company and customer
Question # 6 of 15 ( Start time: 05:00:23 AM ) Total Marks: 1
Which of the following are called value maximizers?
Select correct option:
Sellers
Customers
Marketers
Manufacturers
Question # 7 of 15 ( Start time: 05:01:20 AM ) Total Marks: 1
Which of the following aggressive strategy is without direction?
Select correct option:
Reactor
Analyzer
Defender
Prospector
Question # 8 of 15 ( Start time: 05:01:59 AM ) Total Marks: 1
The _____ is the central instrument for directing and coordinating the marketing effort.
Select correct option:
Business plan
Production plan
Market plan
Selling plan
Question # 9 of 15 ( Start time: 05:02:31 AM ) Total Marks: 1
Which of the following can be used to improve the customer's viewpoint about firm's products and services?
Select correct option:
Experiential innovation
Customer interface
Experiential world of customers
Building experiential platform
Question # 10 of 15 ( Start time: 05:03:56 AM ) Total Marks: 1
Which of the following is NOT a part of financial summary?
Select correct option:
Financial requirements
Pro-forma income statement
Margin analysis
Break-even analysis
Question # 11 of 15 ( Start time: 05:04:51 AM ) Total Marks: 1
Which of the following is Not a component of a marketing plan?
Select correct option:
Marketing advantages
Environmental analysis
Executive summary
Marketing implementation
Question # 12 of 15 ( Start time: 05:05:42 AM ) Total Marks: 1
Which of the following market dominance strategy involves less risk of competitive attacks?
Select correct option:
Challengers
Leaders
Followers
Nichers
Question # 13 of 15 ( Start time: 05:06:45 AM ) Total Marks: 1
Pictures and specification of product are added in which of the following part of the marketing plan?
Select correct option:
Financial summary
Executive summary
Situation analysis
Appendix
Question # 14 of 15 ( Start time: 05:07:00 AM ) Total Marks: 1
Which of the following is NOT included in product decisions?
Select correct option:
Styling
Brand name
Warehousing
Packaging
Question # 15 of 15 ( Start time: 05:07:51 AM ) Total Marks: 1
Insurance service would BEST be described as which kind of a product?
Select correct option:
Convenience
Unsought
Specialty
Durable
Question # 1 of 15 ( Start time: 05:49:51 AM ) Total Marks: 1
The growth stage of a product life cycle is associated with:
Select correct option:
Rapidly rising sales
Low sales
Declining sales
Low profit
Question # 2 of 15 ( Start time: 05:49:57 AM ) Total Marks: 1
Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer's complaint?
Select correct option:
Customer complaints database
Exit interviews
Web and telephone information hotlines
Business Analysis
Question # 3 of 15 ( Start time: 05:50:39 AM ) Total Marks: 1
Which of the following is the period when sales become very low and profits drop?
Select correct option:
Introduction
Growth
Maturity
Decline
Question # 4 of 15 ( Start time: 05:50:46 AM ) Total Marks: 1
Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market?
Select correct option:
Marketing mix
Promotion mix
Offering mix
Product mix
Question # 5 of 15 ( Start time: 05:51:24 AM ) Total Marks: 1
Which of the following is an advantage that enables business to survive against its competition over a long period of time.
Select correct option:
Marketing advantage
Sustainable competitive advantage
Core competency
Competitive advantage
Question # 6 of 15 ( Start time: 05:51:30 AM ) Total Marks: 1
When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements, it is _____.
Select correct option:
Improving advertising
Changing promotion
Modifying the marketing mix
Increasing promotion budget
Question # 7 of 15 ( Start time: 05:51:37 AM ) Total Marks: 1
The _____ is the central instrument for directing and coordinating the marketing effort.
Select correct option:
Business plan
Production plan
Market plan
Selling plan
Question # 8 of 15 ( Start time: 05:51:43 AM ) Total Marks: 1
A product is showing rapidly rising sales and profits are also high. Identify the product is at:
Select correct option:
Introduction stage
Growth stage
Maturity stage
Decline stage
Question # 9 of 15 ( Start time: 05:51:50 AM ) Total Marks: 1
Which of the following are called value maximizers?
Select correct option:
Sellers
Customers
Marketers
Manufacturers
Question # 10 of 15 ( Start time: 05:51:56 AM ) Total Marks: 1
Relationship marketing is also known as:
Select correct option:
Brand marketing
Value marketing
Loyalty marketing
Experiential marketing
Question # 11 of 15 ( Start time: 05:52:02 AM ) Total Marks: 1
Which of the following is included in task environment?
Select correct option:
Economy
Technology
Media
Promotion
Question # 12 of 15 ( Start time: 05:52:10 AM ) Total Marks: 1
Retailers are considered under which of the following environment?
Select correct option:
Broad
Weak
Task
Competitive
Question # 13 of 15 ( Start time: 05:52:16 AM ) Total Marks: 1
Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.
Select correct option:
Specialty
Convenience
Unsought
Augmented
Question # 14 of 15 ( Start time: 05:52:22 AM ) Total Marks: 1
Which of the following is NOT a force in the macro environment?
Select correct option:
Cultural
Political
Economic
Supplier
Question # 15 of 15 ( Start time: 05:52:28 AM ) Total Marks: 1
Among the various elements, the brand name, belongs to which of the following?
Select correct option:
Core product
Actual product
Augmented product
Specialty product
The growth stage of a product life cycle is associated with:
Select correct option:
Rapidly rising sales
Low sales
Declining sales
Low profit
Question # 2 of 15 ( Start time: 05:49:57 AM ) Total Marks: 1
Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer's complaint?
Select correct option:
Customer complaints database
Exit interviews
Web and telephone information hotlines
Business Analysis
Question # 3 of 15 ( Start time: 05:50:39 AM ) Total Marks: 1
Which of the following is the period when sales become very low and profits drop?
Select correct option:
Introduction
Growth
Maturity
Decline
Question # 4 of 15 ( Start time: 05:50:46 AM ) Total Marks: 1
Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market?
Select correct option:
Marketing mix
Promotion mix
Offering mix
Product mix
Question # 5 of 15 ( Start time: 05:51:24 AM ) Total Marks: 1
Which of the following is an advantage that enables business to survive against its competition over a long period of time.
Select correct option:
Marketing advantage
Sustainable competitive advantage
Core competency
Competitive advantage
Question # 6 of 15 ( Start time: 05:51:30 AM ) Total Marks: 1
When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements, it is _____.
Select correct option:
Improving advertising
Changing promotion
Modifying the marketing mix
Increasing promotion budget
Question # 7 of 15 ( Start time: 05:51:37 AM ) Total Marks: 1
The _____ is the central instrument for directing and coordinating the marketing effort.
Select correct option:
Business plan
Production plan
Market plan
Selling plan
Question # 8 of 15 ( Start time: 05:51:43 AM ) Total Marks: 1
A product is showing rapidly rising sales and profits are also high. Identify the product is at:
Select correct option:
Introduction stage
Growth stage
Maturity stage
Decline stage
Question # 9 of 15 ( Start time: 05:51:50 AM ) Total Marks: 1
Which of the following are called value maximizers?
Select correct option:
Sellers
Customers
Marketers
Manufacturers
Question # 10 of 15 ( Start time: 05:51:56 AM ) Total Marks: 1
Relationship marketing is also known as:
Select correct option:
Brand marketing
Value marketing
Loyalty marketing
Experiential marketing
Question # 11 of 15 ( Start time: 05:52:02 AM ) Total Marks: 1
Which of the following is included in task environment?
Select correct option:
Economy
Technology
Media
Promotion
Question # 12 of 15 ( Start time: 05:52:10 AM ) Total Marks: 1
Retailers are considered under which of the following environment?
Select correct option:
Broad
Weak
Task
Competitive
Question # 13 of 15 ( Start time: 05:52:16 AM ) Total Marks: 1
Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.
Select correct option:
Specialty
Convenience
Unsought
Augmented
Question # 14 of 15 ( Start time: 05:52:22 AM ) Total Marks: 1
Which of the following is NOT a force in the macro environment?
Select correct option:
Cultural
Political
Economic
Supplier
Question # 15 of 15 ( Start time: 05:52:28 AM ) Total Marks: 1
Among the various elements, the brand name, belongs to which of the following?
Select correct option:
Core product
Actual product
Augmented product
Specialty product
Question # 1 of 15 ( Start time: 05:56:19 AM ) Total Marks: 1
Which of the following is also called an Export market?
Select correct option:
Consumer market
Business market
Global market
Government market
Question # 2 of 15 ( Start time: 05:56:26 AM ) Total Marks: 1
Tight cost control is associated with which of the following strategy?
Select correct option:
Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy
Question # 3 of 15 ( Start time: 05:56:31 AM ) Total Marks: 1
Pictures and specification of product are added in which of the following part of the marketing plan?
Select correct option:
Financial summary
Executive summary
Situation analysis
Appendix
Question # 4 of 15 ( Start time: 05:56:37 AM ) Total Marks: 1
Which of the following is Not a component of a marketing plan?
Select correct option:
Marketing advantages
Environmental analysis
Executive summary
Marketing implementation
Question # 5 of 15 ( Start time: 05:56:43 AM ) Total Marks: 1
All of the following are the examples of controllable factorsEXCEPT:
Select correct option:
Line of business
Corporate culture
Overall objectives of organizations
Competition in the market
Question # 6 of 15 ( Start time: 05:56:50 AM ) Total Marks: 1
Which of the following is usually the target of a market challenger?
Select correct option:
Market nicher
Market leader
Market follower
Market segment
Question # 7 of 15 ( Start time: 05:56:57 AM ) Total Marks: 1
Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.
Select correct option:
Specialty
Convenience
Unsought
Augmented
Question # 8 of 15 ( Start time: 05:57:04 AM ) Total Marks: 1
In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis?
Select correct option:
Product
Pricing
Promotion
Distribution
Question # 9 of 15 ( Start time: 05:57:35 AM ) Total Marks: 1
Insurance service would BEST be described as which kind of a product?
Select correct option:
Convenience
Unsought
Specialty
Durable
Question # 10 of 15 ( Start time: 05:57:42 AM ) Total Marks: 1
All of the following are the examples of unsought goods EXCEPT:
Select correct option:
Course books
Encyclopedia
Funeral plots
Insurance policy
Question # 11 of 15 ( Start time: 05:57:48 AM ) Total Marks: 1
Which of the following 4Ps of marketing mix involves decisions regarding brand images, sizes, warranties, returns, designs and features?
Select correct option:
Product
Price
Promotion
Place
Question # 12 of 15 ( Start time: 05:57:56 AM ) Total Marks: 1
Among the various elements, the brand name, belongs to which of the following?
Select correct option:
Core product
Actual product
Augmented product
Specialty product
Question # 13 of 15 ( Start time: 05:58:03 AM ) Total Marks: 1
The decisions regarding bundling of a product are related to:
Select correct option:
Product
Price
Distribution
Promotion
Question # 14 of 15 ( Start time: 05:58:10 AM ) Total Marks: 1
In which stage of the product life cycle does a product reach its peak sales?
Select correct option:
Introduction
Growth
Maturity
Decline
Question # 15 of 15 ( Start time: 05:58:16 AM ) Total Marks: 1
A customer requirement about any product in which he/ she needs to avail core features in that product, is called:
Select correct option:
Real need
Stated need
Unstated need
Delighted need
Which of the following is also called an Export market?
Select correct option:
Consumer market
Business market
Global market
Government market
Question # 2 of 15 ( Start time: 05:56:26 AM ) Total Marks: 1
Tight cost control is associated with which of the following strategy?
Select correct option:
Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy
Question # 3 of 15 ( Start time: 05:56:31 AM ) Total Marks: 1
Pictures and specification of product are added in which of the following part of the marketing plan?
Select correct option:
Financial summary
Executive summary
Situation analysis
Appendix
Question # 4 of 15 ( Start time: 05:56:37 AM ) Total Marks: 1
Which of the following is Not a component of a marketing plan?
Select correct option:
Marketing advantages
Environmental analysis
Executive summary
Marketing implementation
Question # 5 of 15 ( Start time: 05:56:43 AM ) Total Marks: 1
All of the following are the examples of controllable factorsEXCEPT:
Select correct option:
Line of business
Corporate culture
Overall objectives of organizations
Competition in the market
Question # 6 of 15 ( Start time: 05:56:50 AM ) Total Marks: 1
Which of the following is usually the target of a market challenger?
Select correct option:
Market nicher
Market leader
Market follower
Market segment
Question # 7 of 15 ( Start time: 05:56:57 AM ) Total Marks: 1
Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.
Select correct option:
Specialty
Convenience
Unsought
Augmented
Question # 8 of 15 ( Start time: 05:57:04 AM ) Total Marks: 1
In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis?
Select correct option:
Product
Pricing
Promotion
Distribution
Question # 9 of 15 ( Start time: 05:57:35 AM ) Total Marks: 1
Insurance service would BEST be described as which kind of a product?
Select correct option:
Convenience
Unsought
Specialty
Durable
Question # 10 of 15 ( Start time: 05:57:42 AM ) Total Marks: 1
All of the following are the examples of unsought goods EXCEPT:
Select correct option:
Course books
Encyclopedia
Funeral plots
Insurance policy
Question # 11 of 15 ( Start time: 05:57:48 AM ) Total Marks: 1
Which of the following 4Ps of marketing mix involves decisions regarding brand images, sizes, warranties, returns, designs and features?
Select correct option:
Product
Price
Promotion
Place
Question # 12 of 15 ( Start time: 05:57:56 AM ) Total Marks: 1
Among the various elements, the brand name, belongs to which of the following?
Select correct option:
Core product
Actual product
Augmented product
Specialty product
Question # 13 of 15 ( Start time: 05:58:03 AM ) Total Marks: 1
The decisions regarding bundling of a product are related to:
Select correct option:
Product
Price
Distribution
Promotion
Question # 14 of 15 ( Start time: 05:58:10 AM ) Total Marks: 1
In which stage of the product life cycle does a product reach its peak sales?
Select correct option:
Introduction
Growth
Maturity
Decline
Question # 15 of 15 ( Start time: 05:58:16 AM ) Total Marks: 1
A customer requirement about any product in which he/ she needs to avail core features in that product, is called:
Select correct option:
Real need
Stated need
Unstated need
Delighted need
Question # 1 of 15 ( Start time: 06:03:24 AM ) Total Marks: 1
Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market?
Select correct option:
Marketing mix
Promotion mix
Offering mix
Product mix
Question # 2 of 15 ( Start time: 06:03:38 AM ) Total Marks: 1
In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis?
Select correct option:
Product
Pricing
Promotion
Distribution
Question # 3 of 15 ( Start time: 06:03:45 AM ) Total Marks: 1
The loyalty marketing focuses on establishing long term relationship between:
Select correct option:
Company and retailer
Retailer and customer
Retailer and consumer
Company and customer
Question # 4 of 15 ( Start time: 06:03:50 AM ) Total Marks: 1
When any customer does not fully likes the product or talks in favor of the product, it is known as:
Select correct option:
Bad – mouth
Word of mouth
Bad impression
Unfavorable products
Question # 5 of 15 ( Start time: 06:03:59 AM ) Total Marks: 1
Which of the following represent the companies which prefer to follow rather than challenge?
Select correct option:
Market challenger
Market follower
Market nicher
Market leader
Question # 6 of 15 ( Start time: 06:04:06 AM ) Total Marks: 1
Which of the following BEST describes the definition of marketing mix?
Select correct option:
The way business distribute the products in the market
The way product are arranged in the stores
The way product is priced
The way business elements are combined to meet the needs of customers
Question # 7 of 15 ( Start time: 06:04:12 AM ) Total Marks: 1
Which of the following is TRUE about marketing concept?
Select correct option:
The customer is always right
Business is about making money
Sell, sell, and sell
Keep prices low
Question # 8 of 15 ( Start time: 06:04:18 AM ) Total Marks: 1
Which of the following emphasizes on profit margins rather than revenue?
Select correct option:
Market leader
Market challenger
Market nicher
Market follower
Question # 9 of 15 ( Start time: 06:04:25 AM ) Total Marks: 1
In the _____, the firm faces a trade-off between high market share and high current profit.
Select correct option:
Introduction stage
Growth stage
Maturity stage
Decline stage
Question # 10 of 15 ( Start time: 06:04:46 AM ) Total Marks: 1
Decisions regarding covering area of a product are included in which of the following marketing strategy of a market plan?
Select correct option:
Distribution
Promotion
Pricing
Product
Question # 11 of 15 ( Start time: 06:06:00 AM ) Total Marks: 1
Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the _____, which addresses the question, "What is the buyer really buying?"
Select correct option:
Augmented product
Actual product
Core benefit
Specialty product
Question # 12 of 15 ( Start time: 06:06:08 AM ) Total Marks: 1
Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others?
Select correct option:
Consumer markets
Business markets
Global markets
Government markets
Question # 13 of 15 ( Start time: 06:06:14 AM ) Total Marks: 1
Which of the following is a controllable factor for marketers?
Select correct option:
Competition
Technology
Corporate culture
Economy
Question # 14 of 15 ( Start time: 06:06:46 AM ) Total Marks: 1
Which of the following is the task of selecting an overall company strategy for long-run survival and growth?
Select correct option:
Mid-term planning
Short-term planning
Annual market planning
Strategic market planning
Question # 15 of 15 ( Start time: 06:06:53 AM ) Total Marks: 1
Which of the following is NOT a purpose of a marketing plan?
Select correct option:
It specifies how resources are to be allocated
It co-ordinates marketing and production activities
It assigns responsibilities, tasks and timing
It assists in management control
Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market?
Select correct option:
Marketing mix
Promotion mix
Offering mix
Product mix
Question # 2 of 15 ( Start time: 06:03:38 AM ) Total Marks: 1
In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis?
Select correct option:
Product
Pricing
Promotion
Distribution
Question # 3 of 15 ( Start time: 06:03:45 AM ) Total Marks: 1
The loyalty marketing focuses on establishing long term relationship between:
Select correct option:
Company and retailer
Retailer and customer
Retailer and consumer
Company and customer
Question # 4 of 15 ( Start time: 06:03:50 AM ) Total Marks: 1
When any customer does not fully likes the product or talks in favor of the product, it is known as:
Select correct option:
Bad – mouth
Word of mouth
Bad impression
Unfavorable products
Question # 5 of 15 ( Start time: 06:03:59 AM ) Total Marks: 1
Which of the following represent the companies which prefer to follow rather than challenge?
Select correct option:
Market challenger
Market follower
Market nicher
Market leader
Question # 6 of 15 ( Start time: 06:04:06 AM ) Total Marks: 1
Which of the following BEST describes the definition of marketing mix?
Select correct option:
The way business distribute the products in the market
The way product are arranged in the stores
The way product is priced
The way business elements are combined to meet the needs of customers
Question # 7 of 15 ( Start time: 06:04:12 AM ) Total Marks: 1
Which of the following is TRUE about marketing concept?
Select correct option:
The customer is always right
Business is about making money
Sell, sell, and sell
Keep prices low
Question # 8 of 15 ( Start time: 06:04:18 AM ) Total Marks: 1
Which of the following emphasizes on profit margins rather than revenue?
Select correct option:
Market leader
Market challenger
Market nicher
Market follower
Question # 9 of 15 ( Start time: 06:04:25 AM ) Total Marks: 1
In the _____, the firm faces a trade-off between high market share and high current profit.
Select correct option:
Introduction stage
Growth stage
Maturity stage
Decline stage
Question # 10 of 15 ( Start time: 06:04:46 AM ) Total Marks: 1
Decisions regarding covering area of a product are included in which of the following marketing strategy of a market plan?
Select correct option:
Distribution
Promotion
Pricing
Product
Question # 11 of 15 ( Start time: 06:06:00 AM ) Total Marks: 1
Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the _____, which addresses the question, "What is the buyer really buying?"
Select correct option:
Augmented product
Actual product
Core benefit
Specialty product
Question # 12 of 15 ( Start time: 06:06:08 AM ) Total Marks: 1
Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others?
Select correct option:
Consumer markets
Business markets
Global markets
Government markets
Question # 13 of 15 ( Start time: 06:06:14 AM ) Total Marks: 1
Which of the following is a controllable factor for marketers?
Select correct option:
Competition
Technology
Corporate culture
Economy
Question # 14 of 15 ( Start time: 06:06:46 AM ) Total Marks: 1
Which of the following is the task of selecting an overall company strategy for long-run survival and growth?
Select correct option:
Mid-term planning
Short-term planning
Annual market planning
Strategic market planning
Question # 15 of 15 ( Start time: 06:06:53 AM ) Total Marks: 1
Which of the following is NOT a purpose of a marketing plan?
Select correct option:
It specifies how resources are to be allocated
It co-ordinates marketing and production activities
It assigns responsibilities, tasks and timing
It assists in management control
Question # 1 of 15 ( Start time: 06:15:05 AM ) Total Marks: 1
Additional cost is associated with which of the following strategy?
Select correct option:
Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy
Question # 2 of 15 ( Start time: 06:15:11 AM ) Total Marks: 1
The decisions regarding bundling of a product are related to:
Select correct option:
Product
Price
Distribution
Promotion
Question # 3 of 15 ( Start time: 06:15:19 AM ) Total Marks: 1
Which of the following is the period when sales fall off and profits drop?
Select correct option:
Introduction
Growth
Maturity
Decline
Question # 4 of 15 ( Start time: 06:15:25 AM ) Total Marks: 1
Which of the following is usually the target of a market challenger?
Select correct option:
Market nicher
Market leader
Market follower
Market segment
Question # 5 of 15 ( Start time: 06:15:33 AM ) Total Marks: 1
Insurance service would BEST be described as which kind of a product?
Select correct option:
Convenience
Unsought
Specialty
Durable
Question # 6 of 15 ( Start time: 06:15:39 AM ) Total Marks: 1
Decisions regarding covering area of a product are included in which of the following marketing strategy of a market plan?
Select correct option:
Distribution
Promotion
Pricing
Product
Question # 7 of 15 ( Start time: 06:15:49 AM ) Total Marks: 1
The growth stage of a product life cycle is associated with:
Select correct option:
Rapidly rising sales
Low sales
Declining sales
Low profit
Question # 8 of 15 ( Start time: 06:15:56 AM ) Total Marks: 1
Which of the following is NOT a part of financial summary?
Select correct option:
Financial requirements
Pro-forma income statement
Margin analysis
Break-even analysis
Question # 9 of 15 ( Start time: 06:16:11 AM ) Total Marks: 1
A firm is producing standardized products and enjoying the economies of scale by producing more. The firm is following which of the following strategy?
Select correct option:
Differentiation strategy
Cost leadership strategy
Market dominance strategy
Market segmentation strategy
Question # 10 of 15 ( Start time: 06:16:30 AM ) Total Marks: 1
Which of the following tells about the details of the plan?
Select correct option:
Title page
Market analysis
Marketing strategy
Executive summary
Question # 11 of 15 ( Start time: 06:16:37 AM ) Total Marks: 1
Which of the following emphasizes on profit margins rather than revenue?
Select correct option:
Market leader
Market challenger
Market nicher
Market follower
Question # 12 of 15 ( Start time: 06:16:43 AM ) Total Marks: 1
Which of the following is an example of ancillary service?
Select correct option:
warranty
Promotion
Labeling
Packaging
Question # 13 of 15 ( Start time: 06:16:49 AM ) Total Marks: 1
While considering the place for a product which of the following is important for customer.
Select correct option:
Communication
Convenience
Cost
Solution
Question # 14 of 15 ( Start time: 06:16:59 AM ) Total Marks: 1
In term of marketing mix, a television show like Tariq Aziz show is an example of:
Select correct option:
Product
Price
Place
Promotion
Question # 15 of 15 ( Start time: 06:17:08 AM ) Total Marks: 1
Which of the following is NOT a force in the macro environment?
Select correct option:
Cultural
Political
Economic
Supplier
Additional cost is associated with which of the following strategy?
Select correct option:
Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy
Question # 2 of 15 ( Start time: 06:15:11 AM ) Total Marks: 1
The decisions regarding bundling of a product are related to:
Select correct option:
Product
Price
Distribution
Promotion
Question # 3 of 15 ( Start time: 06:15:19 AM ) Total Marks: 1
Which of the following is the period when sales fall off and profits drop?
Select correct option:
Introduction
Growth
Maturity
Decline
Question # 4 of 15 ( Start time: 06:15:25 AM ) Total Marks: 1
Which of the following is usually the target of a market challenger?
Select correct option:
Market nicher
Market leader
Market follower
Market segment
Question # 5 of 15 ( Start time: 06:15:33 AM ) Total Marks: 1
Insurance service would BEST be described as which kind of a product?
Select correct option:
Convenience
Unsought
Specialty
Durable
Question # 6 of 15 ( Start time: 06:15:39 AM ) Total Marks: 1
Decisions regarding covering area of a product are included in which of the following marketing strategy of a market plan?
Select correct option:
Distribution
Promotion
Pricing
Product
Question # 7 of 15 ( Start time: 06:15:49 AM ) Total Marks: 1
The growth stage of a product life cycle is associated with:
Select correct option:
Rapidly rising sales
Low sales
Declining sales
Low profit
Question # 8 of 15 ( Start time: 06:15:56 AM ) Total Marks: 1
Which of the following is NOT a part of financial summary?
Select correct option:
Financial requirements
Pro-forma income statement
Margin analysis
Break-even analysis
Question # 9 of 15 ( Start time: 06:16:11 AM ) Total Marks: 1
A firm is producing standardized products and enjoying the economies of scale by producing more. The firm is following which of the following strategy?
Select correct option:
Differentiation strategy
Cost leadership strategy
Market dominance strategy
Market segmentation strategy
Question # 10 of 15 ( Start time: 06:16:30 AM ) Total Marks: 1
Which of the following tells about the details of the plan?
Select correct option:
Title page
Market analysis
Marketing strategy
Executive summary
Question # 11 of 15 ( Start time: 06:16:37 AM ) Total Marks: 1
Which of the following emphasizes on profit margins rather than revenue?
Select correct option:
Market leader
Market challenger
Market nicher
Market follower
Question # 12 of 15 ( Start time: 06:16:43 AM ) Total Marks: 1
Which of the following is an example of ancillary service?
Select correct option:
warranty
Promotion
Labeling
Packaging
Question # 13 of 15 ( Start time: 06:16:49 AM ) Total Marks: 1
While considering the place for a product which of the following is important for customer.
Select correct option:
Communication
Convenience
Cost
Solution
Question # 14 of 15 ( Start time: 06:16:59 AM ) Total Marks: 1
In term of marketing mix, a television show like Tariq Aziz show is an example of:
Select correct option:
Product
Price
Place
Promotion
Question # 15 of 15 ( Start time: 06:17:08 AM ) Total Marks: 1
Which of the following is NOT a force in the macro environment?
Select correct option:
Cultural
Political
Economic
Supplier
Question # 1 of 15 ( Start time: 06:00:22 PM ) Total Marks: 1
Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers?
Select correct option:
Introduction
Growth
Maturity
Decline
Question # 2 of 15 ( Start time: 06:00:52 PM ) Total Marks: 1
Which of the following is an example of ancillary service?
Select correct option:
warranty
Promotion
Labeling
Packaging
Quiz Start Time: 06:00 PM
Time Left 88
sec(s)
Question # 3 of 15 ( Start time: 06:01:25 PM ) Total Marks: 1
The consumer's estimate of the product's overall capacity to satisfy his or her needs is called:
Select correct option:
Product Cost
Product Value
Product need
Product Satisfaction
Quiz Start Time: 06:00 PM
Time Left 86
sec(s)
Question # 4 of 15 ( Start time: 06:02:52 PM ) Total Marks: 1
Market –oriented firms focus on:
Select correct option:
Retailers
Distributors
Customers
Wholesalers
Quiz Start Time: 06:00 PM
Time Left 90
sec(s)
Question # 5 of 15 ( Start time: 06:03:29 PM ) Total Marks: 1
Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the _____, which addresses the question, "What is the buyer really buying?"
Select correct option:
Augmented product
Actual product
Core benefit
Specialty product
Quiz Start Time: 06:00 PM
Time Left 89
sec(s)
Question # 6 of 15 ( Start time: 06:04:00 PM ) Total Marks: 1
In term of marketing mix, a television show like Tariq Aziz show is an example of:
Select correct option:
Product
Price
Place
Promotion
Quiz Start Time: 06:00 PM
Time Left 90
sec(s)
Question # 7 of 15 ( Start time: 06:04:28 PM ) Total Marks: 1
Which of the following market dominance strategy involves less risk of competitive attacks?
Select correct option:
Challengers
Leaders
Followers
Nichers
Quiz Start Time: 06:00 PM
Time Left 89
sec(s)
Question # 8 of 15 ( Start time: 06:04:51 PM ) Total Marks: 1
Which of the following is NOT included in product decisions?
Select correct option:
Styling
Brand name
Warehousing
Packaging
Quiz Start Time: 06:00 PM
Time Left 90
sec(s)
Question # 9 of 15 ( Start time: 06:05:29 PM ) Total Marks: 1
Which of the following is NOT a force in the macro environment?
Select correct option:
Cultural
Political
Economic
Supplier
Quiz Start Time: 06:00 PM
Time Left 89
sec(s)
Question # 10 of 15 ( Start time: 06:05:48 PM ) Total Marks: 1
Which of the following is usually the target of a market challenger?
Select correct option:
Market nicher
Market leader
Market follower
Market segment
Quiz Start Time: 06:00 PM
Time Left 90
sec(s)
Question # 11 of 15 ( Start time: 06:06:02 PM ) Total Marks: 1
Which of the following BEST describes the definition of marketing mix?
Select correct option:
The way business distribute the products in the market
The way product are arranged in the stores
The way product is priced
The way business elements are combined to meet the needs of customers
Quiz Start Time: 06:00 PM
Time Left 90
sec(s)
Question # 12 of 15 ( Start time: 06:06:19 PM ) Total Marks: 1
The marketing plan should open with a brief summary of the main goals and recommendations. This is called:
Select correct option:
Business analysis
Situation analysis
Executive summary
Mission statement
Quiz Start Time: 06:00 PM
Time Left 89
sec(s)
Question # 13 of 15 ( Start time: 06:06:54 PM ) Total Marks: 1
Which one of the following BEST describes the human need?
Select correct option:
Food
French-fries
Burger
Pizza
Quiz Start Time: 06:00 PM
Time Left 89
sec(s)
Question # 14 of 15 ( Start time: 06:07:05 PM ) Total Marks: 1
Identify which of the following is an aggressive strategy.
Select correct option:
Intensification
Diversification
Harvesting
Vertical integration
Quiz Start Time: 06:00 PM
Time Left 90
sec(s)
Question # 15 of 15 ( Start time: 06:07:41 PM ) Total Marks: 1
In the _____, the firm faces a trade-off between high market share and high current profit.
Select correct option:
Introduction stage
Growth stage
Maturity stage
Decline stage
Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers?
Select correct option:
Introduction
Growth
Maturity
Decline
Question # 2 of 15 ( Start time: 06:00:52 PM ) Total Marks: 1
Which of the following is an example of ancillary service?
Select correct option:
warranty
Promotion
Labeling
Packaging
Quiz Start Time: 06:00 PM
Time Left 88
sec(s)
Question # 3 of 15 ( Start time: 06:01:25 PM ) Total Marks: 1
The consumer's estimate of the product's overall capacity to satisfy his or her needs is called:
Select correct option:
Product Cost
Product Value
Product need
Product Satisfaction
Quiz Start Time: 06:00 PM
Time Left 86
sec(s)
Question # 4 of 15 ( Start time: 06:02:52 PM ) Total Marks: 1
Market –oriented firms focus on:
Select correct option:
Retailers
Distributors
Customers
Wholesalers
Quiz Start Time: 06:00 PM
Time Left 90
sec(s)
Question # 5 of 15 ( Start time: 06:03:29 PM ) Total Marks: 1
Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the _____, which addresses the question, "What is the buyer really buying?"
Select correct option:
Augmented product
Actual product
Core benefit
Specialty product
Quiz Start Time: 06:00 PM
Time Left 89
sec(s)
Question # 6 of 15 ( Start time: 06:04:00 PM ) Total Marks: 1
In term of marketing mix, a television show like Tariq Aziz show is an example of:
Select correct option:
Product
Price
Place
Promotion
Quiz Start Time: 06:00 PM
Time Left 90
sec(s)
Question # 7 of 15 ( Start time: 06:04:28 PM ) Total Marks: 1
Which of the following market dominance strategy involves less risk of competitive attacks?
Select correct option:
Challengers
Leaders
Followers
Nichers
Quiz Start Time: 06:00 PM
Time Left 89
sec(s)
Question # 8 of 15 ( Start time: 06:04:51 PM ) Total Marks: 1
Which of the following is NOT included in product decisions?
Select correct option:
Styling
Brand name
Warehousing
Packaging
Quiz Start Time: 06:00 PM
Time Left 90
sec(s)
Question # 9 of 15 ( Start time: 06:05:29 PM ) Total Marks: 1
Which of the following is NOT a force in the macro environment?
Select correct option:
Cultural
Political
Economic
Supplier
Quiz Start Time: 06:00 PM
Time Left 89
sec(s)
Question # 10 of 15 ( Start time: 06:05:48 PM ) Total Marks: 1
Which of the following is usually the target of a market challenger?
Select correct option:
Market nicher
Market leader
Market follower
Market segment
Quiz Start Time: 06:00 PM
Time Left 90
sec(s)
Question # 11 of 15 ( Start time: 06:06:02 PM ) Total Marks: 1
Which of the following BEST describes the definition of marketing mix?
Select correct option:
The way business distribute the products in the market
The way product are arranged in the stores
The way product is priced
The way business elements are combined to meet the needs of customers
Quiz Start Time: 06:00 PM
Time Left 90
sec(s)
Question # 12 of 15 ( Start time: 06:06:19 PM ) Total Marks: 1
The marketing plan should open with a brief summary of the main goals and recommendations. This is called:
Select correct option:
Business analysis
Situation analysis
Executive summary
Mission statement
Quiz Start Time: 06:00 PM
Time Left 89
sec(s)
Question # 13 of 15 ( Start time: 06:06:54 PM ) Total Marks: 1
Which one of the following BEST describes the human need?
Select correct option:
Food
French-fries
Burger
Pizza
Quiz Start Time: 06:00 PM
Time Left 89
sec(s)
Question # 14 of 15 ( Start time: 06:07:05 PM ) Total Marks: 1
Identify which of the following is an aggressive strategy.
Select correct option:
Intensification
Diversification
Harvesting
Vertical integration
Quiz Start Time: 06:00 PM
Time Left 90
sec(s)
Question # 15 of 15 ( Start time: 06:07:41 PM ) Total Marks: 1
In the _____, the firm faces a trade-off between high market share and high current profit.
Select correct option:
Introduction stage
Growth stage
Maturity stage
Decline stage
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