MKT501 Midterm Current Papers VU Fall 2011 (www.ivusolutions.com)

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MKT501 Midterm Current Papers VU Fall 2011 (www.ivusolutions.com)

Total Mcqz 28
4 Subjective Q's

Mcq's were very easy from the past papers and assignments

Why Customers are willing to pay more in case of Premium Pricing strategy (3)
How will you get to know that your product is in the Decline Stage (3)
Describe Advertisement and Promotional Budget with respect to the stages of Product Life Cycle (5)
Pricing is very critical for the organizations, explain (5)
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