‘Zune’ Integrates with Windows Phone 7

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Microsoft’s Zune digital entertainment service that competes with Apple’s iTunes will expand internationally with the launch of Windows Phone 7.

Content and services at the online Zune Marketplace will be accessible through Windows Phone 7 mobile sets. “The integration between Zune, Windows Phone 7 and Xbox LIVE is an exciting expansion in our entertainment offerings,” said Craig Eisler, a corporate vice president at the Microsoft Interactive Entertainment Business Group. “Now, more people than ever will be able to enjoy the freedom and flexibility that the Zune service offers.”


New Features of iTunes Competitor: Zune software has been upgraded with new features and synchronized to work with smartphones running on Windows Phone 7 software to be released in October along with devices running on the platform. Zune Marketplace boasts extensive collections of digital films and music that can be rented or purchased and then watched “on the screen of your choice.”

Availability: The new software will be available by year’s end in more than 20 countries including France, Britain, Germany, Spain and Italy, according to Microsoft. Availability of video or music will vary depending on content distribution deals or restrictions in countries.
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