Blog: Telenor ValueCodes

Telenor after creating milestones in mobile financing has initiated a new venture with PayEx with the name of Valuecodes. ValueCodes provide a complete solution for paying, generating, distributing, validating and reporting value codes in real time. This initiative is somewhat to provide a digitized coupon service for all your daily work including loyalty-/membership cards, trading stamps, punch cards and gift vouchers, as well as tickets for events and public transport.

The coupon market is accelerating rapidly and in Sweden around 60 million coupons are redeemed every year. Many countries have initiated this coupon business but there is still room for more efficient solution in this field. This service is based in Oslo, Norway. Telenor owns 51 % shares while Pay Ex holds 49% shares of ValueCodes.

"We are looking forward to developing sales triggering tools and ticketing services based on value codes in close dialogue with customers and partners. I see a great potential for businesses focusing on the consumer market", says Andreas Gullberg, CEO of Valuecodes AS.