Blog: Mkt501 GDB Solution

How packaging can be made attractive to attract customers and beat the competitive products? 2 Marks

Solution:-

1- Packaging can be made attractive to attract customers in the following ways:

2- It should provide a convenient way to handle and transport the product. 

3- Package can be used to promote and provide information about the product. 

4- Labeling is very important. 

5- Distinctive Brand name. 

6- Packaging should include advice on using the product.