Blog: MKT621 - Advertising & Promotion GDB solution

In the context of Personality Marketing it is said that “Any publicity is a good publicity.” Do you agree with the statement? Support your arguments with the help of one example

Personality marketing is the promoting of a person in the public linking with a company.

Any publicity is a good publicity, yes i agree, because publicity is a news spread by people when it is worth of spreading. When any product is linked with a person then public thinking is changed and they also want to become a part of the company. But more the personality is famous and liked by person, the more will be the cost and more will be the attraction for the general public.