Mkt610 Mid Term Current Paper (Dec 2010)

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Mkt610 Mid Term Current Paper (Dec 2010)

my long questions of mkt610
Q1 y customer use product of other organization?
ans: price related reasons
product related
service related
compititor related etc
Q2 wta is recruitment and empowerment
Q3 wat is scaleability and multiple chanels of cumunication?
Q4 who is loyal custmr and customr commitment?

Another Paper:

customer satisfaction survey? good method for recity customer complaints?

scailibilty and multiple communicatio chennel?

point for avioding customer defeact?

concept of enviroments fit in the organization

how should be strategy incorporate with oganization ?
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