‘ZONG’ Wins the 3rd Q, with Over 740,000 Subscribers

Admin

PTA has recently released a report on cellular subscribers showing ZONG as the winner for the third quarter of 2010.

With a net addition of over 740,000 subscribers in the 3rd Q, the total number of subscribers under Zong becomes around 7.5 million.

The World’s Largest Cellular Service Provider: China Telecom, with over 500 million subscribers, is regarded as the largest cellular service provider in the world, followed by Vodafone. While the latter is spread over several countries and continents, China Telecom has been largely concentrated to China.

Zong’s Two Years in Pakistan: It was in 2008 that the troubled carcass of PakTel was bought out by China Telecom. In the 2 years since its foray into Pakistan, China Telecom has invested over $1 billion into establishing itself and its brand, and it seems that some return is slowly starting to creep in. For PakTel, the trouble was due to the lack of resources to innovate its systems, which was essential vecause of the increasing competition from Mobilink, Telenor and Ufone. However, that has not been an issue for China Telecom, which has ensured that Zong remained as innovative and competitive across Pakistani

Zong’s Vision in the Pakistani Market: The differentiator, however, is the vision with which Zong has approached the local market; segmenting down to the low income users and ensuring that the packages it promotes provide the most benefit to these users. This approach symbolizes a lack of aggressiveness on part of Zong against its market competitors; at least not directly in the established segments of the market. While Zong offers an enhanced portfolio including Blackberry services, its focus appears resolute to the far-flung areas and the consumers seeking more value out of little. Zong seems content on keeping its creativity locked on finding ways to gain loyalty from this segment. People are responding in the positive as when Zong opened its operations promising everyone their personal choice of numbers, and while that may not be the case every day now, Zongs’s consumer-centric offerings are keeping its subscriber base quite steady.