Mkt501 Mid Term Current Paper (Dec 2010)

Mkt501 Mid Term Current Paper (Dec 2010)

28 MCQS 

2 questions of 3 Marks
2 questions of 5 Marks

Question1 3 marks
How will you know that your product is in decline stage?

Question2 3 Marks
What is difference between Effective and Efficient Price?


Question3 5 Marks
What types of discounts are given by the company to the distributors and retailers
as trade promotion discounts?


Question4 5 Marks
Describe product type of all the followings & give logical reasons to support your answer.
· Furniture
· Cars
· Soap
· Mango
· Rice


Another Paper:-

SUBJECTIVE QUESTIONS (4 of 32 questions)

Q1. What can be classification of adopters of new product and what are their characteristics. (Marks 3)

Q2. Why price wars are not beneficial for small companies? (Marks 3)

Q3. Describe Quantity discounts and its types. (Marks 5)

Q4. Which are the following products. describe their characteristics. (Marks 5)
Car
Soap
Furniture
Rice
Mango