Question No: 1 External communication is also marketing of any business. External communication is directly involve with marketing Departments. Business man during development of his product continuously do marketing of his product like when he goes to supplier for raw material he is doing marketing of his product. When he goes to contact to wholesaler he is also doing marketing of his product and all this done only from external communication. So every external communication regarding any product may produce marketing.
Question No: 2
Ans 1 C: Communication 2
B: Internal Communication
3C: Mathematical Theory
4C: Social Environment Theory
5A: Rhetorical Theory
Q1. Ans:
Things like establishing a brand, marketing your products and services, advertising, working on things like public relations, media management and even business dealings with customers or other business firms fall in the category of external business communication.
Letters, pamphlets, annual reports, interviews with the news media etc. Any of these forms is used to communicate externally. It depends on the needs of the communication.
Effective communication internally and externally can help create a good reputation and have a positive impact on the ultimate success of the individual as well as organization.
Dont rely on it completely C the Page 7-8 of handouts
Q2. Select the appropriate answer from the given options. (5)
Assignment 1 (Spring 2011)
Confirm Answer
1. The word ___________means the act or process of giving or exchanging of information, signals, or messages as by talk, gestures, or writing.
1. Talking
2. Speech
3. *Communication
4. Writing
2. An exchange of information within an organization is called __________. It takes place at different levels
1. External Communication
2. *Internal Communication
3. General Communication
4. Informal Communication
3. Another name for electronic theory of communication is _____________.
1. Scientific Theory
2. Arithmetic Theory
3. *Mathematical Theory
4. Hypothetical Theory
4. _________________ is of the social and behavioral scientists. It says that we must consider the situation, the social context in which we will work.
1. Sociolinguistic Theory
2. Psycholinguistic Theory
3. *Social Environment Theory
4. Situational Theory
5. _________ states that Communication is not linear, but circular; not just sending a message to be received, but producing a response; not static, but dynamic.
1. *Rhetorical Theory
2. Social Environment Theory
3. Electronic Theory
4. Behavioral Theory
Assignment 1 (Spring 2011)
Business Communication-ENG301
Total Marks: 15
Objectives:
The assessment of students’ understanding of Business Communication and to get them motivated for acquiring conceptual knowledge and practical application of the subject.
Instructions
- Late assignments will not be accepted.
- If the file is corrupt or problematic, it will be marked zero.
- Plagiarism will never be tolerated. Plagiarism occurs when a student uses work done by someone else as if it was his or her own; however, taking the ideas from different sources and to express it in your own words will be encouraged.
- No assignment will be accepted via e-mail.
- The solution file should be in Word doc form; the font color should be preferably black and font size can be 12 Times New Roman.
Q1. “External communication is marketing of a business organization.”
Comment. (10)
Things like establishing a brand, marketing your products and services, advertising, working on things like public relations, media management and even business dealings with customers or other business firms fall in the category of external business communication.
Letters, pamphlets, annual reports, interviews with the news media etc. Any of these forms is used to communicate externally. It depends on the needs of the communication.
Effective communication internally and externally can help create a good reputation and have a positive impact on the ultimate success of the individual as well as organization.
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