Do you think that strong brands make financial contributions to the company?
Give your opinion and discuss few examples
Brand concept came into being as a result of economic development and since then it is a very strong concept eisted and essentially implemented today in every business the more recognised brand is regarded as the stronger brand. Now strong brands help to make financial contribution to the company because as being a stronger brand it has the higher value for the company and can lead company into more deiversified areas ultimately gaining new market share and create value for brand and improving the returns. Now the brands which are stronger can encourage companies to diversify on basis of Goodwill they have and can get nore profits out of new products launched or intoduced. Because strong brands have greater market share and lower costs with larger returns so its the Brand strength which make it easy to diversify in order to expand and earning more Financial advantages to the company.
e.g;
Pepsi intoducing Juices and drinking Waters with its on going Cola Product.
Nestle intoducing Juices with its on going Drinking water and Skimmed Milk Products.
Shangrilla launching their ketchup with their on going sauces products
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Solution:
“Telecommunication sector of Pakistan is in one of the most dynamic and knowledge based sectors of Pakistan. Discuss how the effective development and concentration of seven levers of strategy can help these organizations to attain a strategic advantage. Elaborate your answer with the help of real life example.“
Telecommunication sector of Pakistan is in one of the most dynamic and knowledge based sectors of Pakistan. Telecommunication sector of Pakistan is advancing in telecom sectors as other advanced countries in the world. Many companies are investing in telecom sectors in pakistan. . some of them are Telenor, Orscom, Chuna telecom, Warid and Wateen. No company is able to take competetive advantage within the country by offering facilities of global standards for long duration
The seven levers of strategy deals with knowlege about product, people and process.
If we use this type of knowledge at all steps of product development and it distribution, than we can gain competetive advantages. If we are leaders in innovation, than we are maximum profit takers.
Telenor is the telecom company which is using seven lever of strategy to gain maximun advantage in pakistan. Different types of packages for different types of people according to their wish are available. Internetmore facility can be utilized to do work on internet. Loan facility is available. Customer and franchised centre are spreaded all over the pakistan to serve customers. Comedy and songs on one dial are presented. Official partner of cricket worldcup 2011 for pakistan team. They are providing services to their customers according to their wishes. Call conference facilites are present. Doctors service at 911 is available. Railway and airline ticket helps can be accessed. Police help line for emergency is present. Call back facility is present
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