Semester “Spring 2011”
“Organization Behavior(MGT 502)”
Assignment No. 1 Marks: 20
“DECISION MAKING MODELS”
Mr. Usman wishes to buy a new and expensive cellular phone. He searches internet, and consults with his friends and relatives to get some information about the latest models in the market. After one week, he decides to purchase Apple iPhone. While at the store, the salesman explains and proves that he can buy much better phone within the same budget if he goes for Black Berry Torch. Black Berry Torch gives better value for money with respect to performance, design, advance features and warranties. Relying on the available information, Mr. Usman finally decides to buy Apple iPhone.
In the light of above scenario answer the following questions.
Q.1: Identify and explain the decision making model being applied by Mr. Usman for the purchase of a new mobile. (10)
Q.2: In your opinion, what other decision making models can be applied by Mr. Usman for such purpose?(10)
Important Tips
1. This Assignment can be best attempted from the knowledge acquired after watching video lecture no. 1 to lecture no. 14 and reading handouts as well as recommended text book).
2. Video lectures can be downloaded for free from Online VU Lectures
Schedule
Opening Date and Time
25th April , 2011 At 12:01 A.M. (Mid-Night)
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