Amidst these troubling times for Pakistan good news is difficult to come by; however , Ufone has yet again proven to be original and outstanding. The esteemed ‘World Communication Awards (WCA)’ committee has nominated Ufone for the Best Brand Award. The WCA are the most prestigious telecom awards around the globe and as some may call it, the Oscar of the telecom industry. Ufone is one of seven companies worldwide, and the only one in Pakistan to have been shortlisted for ‘The Best Brand 2010’. This is indeed a great feat and a moment of pride for both Ufone and Pakistan.
Ufone’s nomination should be no surprise, When it comes to originality and innovation, no one does it better than Ufone. This nomination is a result of the risky but innovative strategies they have employed throughout the years. The original humor they employ in their adverts is just one such strategy which is now vainly being copied by the rest of the market. At a time when standard advertisements were the name of the game Ufone came forward and took a risk; it formulated everyday humor into its adverts and won the hearts of millions. Today Ufone advertisements are awaited by viewers of all ages and social classes to see how the next concept will bring yet another smile to all with its uniquely humorous communication. After this nomination Ufone has not only made its mark locally but internationally as well.
Mr. Akbar Khan Chief Marketing Officer Ufone said at a time when distress has over-ridden the country, this news comes as a source of inspiration and great pride for Pakistanis. Ufone thanks all its customers for their loyalty and support without whom this feat would not have been possible, and promises to continue making U, the customers, smile through these hard times.
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